Alan Draper

Tired of employees who don’t take ownership of their work at your agency? This three-part article series is for you!…

Years ago, I purchased a magazine called National Lampoon. I'm not entirely sure if it's still around today, but if…

Have you ever seen a successful entrepreneur and wanted to be like them too? Maybe you’ve thought, “If they can…

With so many recognition program KPIs, it’s easy to forget about the true importance of recognition. It’s not just about…

How do you know where to focus your marketing attention? For a small business marketer, it can be especially difficult—you…

Have you been told your website needs a blog but you're not quite sure why? Or maybe you're ready to…

This past holiday season, online shopping grew to be a $108 billion pie, an increase of nearly 15% from the…

Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S, and nearly half…

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has…

Art direction, graphic design, and creative direction: How are these disciplines different, and which do you need for your project?…

As with any industry, new advancements in technology have the potential to disrupt the retail industry. Already, we’ve seen tech…

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to…

If we’re in sales, there are two obvious monetary measures of our success: revenue and margin. Revenue is particularly important…

According to recent research by Gartner, 20 percent of companies will be letting go of their apps come 2019. Does…

If you're aiming to jumpstart your career in digital or seeking a career switch, LinkedIn is the perfect platform to…