Alan Draper

Every company aims to grow, but not all understand the best approach. True growth focuses on maximizing the lifetime value…

Building an app is a costly and intensive process, both in time and financial resources. Sometimes you just don’t have…

It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right?…

When you’re running a business, keeping costs as low as possible is important. It helps you maintain a healthy profit…

Thanks to digital technology, consumers have more power, and their shopping journeys are more complicated than ever. They expect smooth,…

Many factors in your life can raise your stress levels. Unexpected events at work or in your personal life can…

Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive…

Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines…

The startup world is full of high turnover in many cases when it comes to clients as well as employees.…

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In…

“Growth” is one of the most important words for any business. It encompasses everything from revenue to human capital, and…

How much time and energy do you put into writing your email subject lines? Many people spend so much time…

Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a…

Payroll can be confusing and laborious. Because of that, payroll errors can easily spring up. They can creep into your…

Industry 4.0, or the Fourth Industrial Revolution, is a new approach to combining traditional manufacturing processes and technology, such as…