Alan Draper

Cold emailing is a strong method for getting leads and making sales. A recent census by Econsultancy showed that email…

Imagine if you could give your customers that “day 1” feeling of excitement and potential throughout the entire customer journey.…

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen…

For the past 100 years, we have carefully watched and patrolled the earth’s forests to prevent forest fires from destroying…

Can you pick my passions? Recently during the Q&A after my Turning Conversations Into Customers webinar, one of the attendees…

The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all…

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and…

Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary…

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is…

It's been a month since Facebook announced its plans to launch a cryptocurrency called Libra in 2020, and ever since…

Have you considered adding white papers to your marketing strategy? The term “white paper” has been around for a long…

Your cost structure as it relates to the Business Model Canvas is closely related to your value proposition. A company’s…

Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around…

When it comes to kicking conversion butt with your PPC campaigns, the importance of Facebook CTAs is often overlooked by…

78% of businesses have reported attempted or actual B2B payments fraud last year (rising steadily since 2013), and international fraud…