Alan Draper

Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer…

Recently, there have been a number of high profile mergers and acquisitions among the largest companies in the telecom and…

When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match…

For as long as the term “Account-Based Marketing” (ABM) has been around, there has existed a debate about its name,…

Since LinkedIn introduced the “Your post has been trending” feature some months back it has caused a lot of confusion…

Politics occur on every level of human existence. Any time there are two or more people in a space together,…

What if we told you that you’re leaving money on the table and that your remarketing strategy to recover these…

Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet…

Despite the focus on digital media today, the traditional press release is still an important part of the public relations…

Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of…

Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in…

If you're thinking about interactive voice response (IVR) for your contact center, you'll find it can be leveraged to effectively…

What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in…

Throughout history, wealth and job creation has been at the forefront of the American citizen concerns. One of the major…

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