Mobile & Apps
Mailrelay Review – Effective Email Marketing At Cheap (And Free) Prices
In an age of email, newsletters are, perhaps, one of the most effective forms of marketing techniques. A targeted newsletter can yield magnificent returns for small businesses at a fraction... read more
WeChat Integrates With China Merchants Bank. Gives Up Traditional SMS Feature
Growth, revenues and integration are some of the features that the Asian messaging apps are boasting of. The latest one to do so is WeChat, the Chinese mobile messaging app... read more
What Shoppers Want: “Shopability” and Mobile Research
I just like to say “Shopability”! But retailers today need to be able to say it and do it. All retailers need shopability to compete in today’s mobile world. Technology... read more
Tips and Tricks for Breaking Into SMS Marketing
Although all businesses understand the importance of mobile marketing, SMS marketing is a relatively untapped market. Many companies may underestimate the possibilities of SMS marketing, but using text messaging can... read more
Targeting and Quality in Mobile
Mobile advertising is expensive. Targeting is available but limited. There are no cookies in mobile. Apple has blocked the ability to target by user ID, instead allowing the use of... read more
Using Foursquare to Corner Your Market
In an ever-more competitive marketplace, customer engagement and loyalty can spell the difference between robust revenue and sagging sales. Increasingly, businesses are turning to social media and other digital technology... read more
Face-to-Face Business in a Virtual World
In our virtual world, “face-to-face” no longer means in-person meetings. There is a lot of value in putting a face to a voice, as it brings a personal connection which... read more
The Best in Personal Banking Apps
Work hard, play hard, but not so hard that you spend all your hard-earned cash. Personal banking can be an important undertaking. Life moves so quickly it’s hard to know... read more
Textgram App – Make Quality Quote Graphics From Your Smartphone For Free
Textgram App for IPhone & Android Textgram is one of my favorite new little apps that I use for social media. Intended as a way to make images for sharing... read more
Consumer Feedback on New Gmail and Mailbox App Features
Social Media Crowdsourcing Is World’s Largest Focus Group Listening to consumer feedback has always been a vital part of product development. Today, consumers are not shy about sharing their feedback,... read more
