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Why No One Cares About Your Offer (And What You Can Do to Fix It)

Why No One Cares About Your Offer (And What You Can Do to Fix It)
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ROI -- A Necessary Evil

ROI — A Necessary Evil

Marketing

Return on invest­ment, or ROI, is one of the most crit­i­cal yet chal­leng­ing met­rics that can be mea­sured dur­ing an opti­miza­tion cam­paign. ROI not only val­i­dates the results of your... read more

Is Marketing Facing a Paradigm Shift?

Is Marketing Facing a Paradigm Shift?

Marketing

Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily... read more

What Has Fishing and Lead Generation Got In Common?

What Has Fishing and Lead Generation Got In Common?

Marketing

I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn’t big enough and I... read more

Mind the [Gender] Gap in Marketing

Mind the [Gender] Gap in Marketing

Marketing

Forbes recently posted the list of highest-paid marketing executives. It is just a top ten list so you don’t get a deep look at the marketing world as it exists... read more

Why In-Person Networking Groups Might Not Work

Why In-Person Networking Groups Might Not Work

Marketing

We just finished redoing a website that was originally done by a business owner my client met in a networking group.  Almost nothing in the original website could be salvaged,... read more


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Update brand marketing habits

Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing

Marketing

This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of... read more

Hot for Knowledge: 5 Must-See Marketing Conferences

Hot for Knowledge: 5 Must-See Marketing Conferences

Marketing

Every so often it happens, and I become completely enraptured by someone on stage. You may be thinking it’s an actor or a musician, but I am talking about people... read more

Marketing: Get Personal & Stand Out

Marketing: Get Personal & Stand Out

Marketing

Multiple marketing practices abound in the modern world, but one easy technique is often overlooked and undervalued. If you really want to stand out amongst the crowd of your peers,... read more

What’s Sweet for You is Sweeter for Sprinkles: The Marketing Strategy Behind the Company’s Cupcake ATMs

What’s Sweet for You is Sweeter for Sprinkles: The Marketing Strategy Behind the Company’s Cupcake ATMs

Marketing

For anyone who has ever been in “The City that Never Sleeps,” you can certainly relate. You are coming back from an event late at night—be it a Broadway show,... read more

The Different Types of Business Clients

The Different Types of Business Clients

Marketing

In order to become successful in the world of business, you must be able to understand your client’s character. In many ways, you have to play the part of a... read more

How to Measure Your Marketing Results

How to Measure Your Marketing Results

Marketing

How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results.... read more

Why the Phone Book May Not Be Your Best Marketing Option

Why the Phone Book May Not Be Your Best Marketing Option

Marketing

We have been talking to three of our new website clients about adding a social media marketing strategy to their marketing plans.  All three had concerns about the price.  All... read more