Marketing
Loosening Your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
We’ve been Marketo customers almost since the beginning. In that time, we’ve seen our Marketing department’s impact on new business and closed deals nearly quadruple — without any significant staff... read more
New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already... read more
How One Small Business Turned Lemons into Marketing Lemonade
When my friend Claudia Scimeca shared this on Facebook from someone else’s feed, I knew I had to share it as well, and also use it in a blog post.... read more
10 Sharing Triggers for Social Video Advertising
This week, I am writing from New York City, where I am attending Internet Week New York 2012. Internet Week New York gives attendees the chance to experience the best... read more
5 Tips for Making a Better Business Card
A business card is the basic identity of any company or any entrepreneur. It is the first thing that represents the reputation of any business. Business cards have the entrepreneur... read more
9 UnMarketing Tips For Online Audience Engagement
I recently attended the @MarketingProfs webcast “Top Tools For Engaging Your Audience Online.” with Mr. @Unmarketing himself, Scott Stratten. Scott is the President of his own marketing consulting firm and... read more
The Failure of the Story Paradigm
People love storytelling. Once upon a time is a great way to learn to be nice to other children, that selfishness isn’t the best way to run your life, that... read more
Are You Marketing By Psychographics?
We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered... read more
Are You Mad? Choose Your Markets Well
The ‘Value Proposition Builder’ has six phases, or inputs, that lead to the creation of your Value Proposition, the output of which can be a statement, a full template or... read more
If You’re Spending Money, You Better Be Tracking
I wrote last week asking why we were spending so much time tracking open rates, and it got me thinking about what we are and are not tracking and why... read more
The Emperor’s New Value Proposition
Most of us remember the story of the Emperor’s new clothes. For those who need a refresher – the story tells of the Emperor who cared for nothing but his... read more
Wishy Washy Tactical Metrics Do Not Replace Marketing ROI
1Susan Gunelius, contributor to Forbes, wrote Understanding the New ROI of Marketing on May 14th. The article has some important takeaways, but fails to adequately leverage longstanding marketing 101 principles.... read more
Value Proposition: 6 Essential Need-to-Knows
Now we all know rationally that nothing in life is easy and that a bit of blood, sweat and tears usually pays off with a good result. But as humans,... read more
There Is No Vending Machine For Marketing Qualified Leads
If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of... read more
