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B2B vs. B2C Marketing: Does It Even Matter If There’s A Difference?

B2B vs. B2C Marketing: Does It Even Matter If There’s A Difference?
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Refreshing Synonyms For The 11 Most Overused Terms In Modern Marketing

Refreshing Synonyms For The 11 Most Overused Terms In Modern Marketing

Marketing

Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting. We’re all familiar with those wrung out, miserably overused industry terms that... read more

Four Ways Marketing Is Like Fishing

Four Ways Marketing Is Like Fishing

Marketing

I recently watched a video of a large bear in a rushing stream grabbing salmon as they swam upstream, and I was reminded of the aggressive salesman I recently encountered. ... read more

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Marketing

You know how every group of friends has that annoying idiot that everyone tries to avoid? That obnoxious fool that thinks they’re really cool, but everyone else thinks they’re a... read more

4 Marketing Lessons from the ALS Ice Bucket Challenge

4 Marketing Lessons from the ALS Ice Bucket Challenge

Marketing

Take a Marketing Note from the ALS Ice Bucket Challenge If you’ve gone anywhere near a social media outlet in the past couple of weeks, you’ve undoubtedly seen your friends,... read more

Promoting Your Business at Trade Shows Like a Pro

Promoting Your Business at Trade Shows Like a Pro

Marketing

The numbers do not lie – trade shows are still the biggest events in the respective industries, the visitors are mostly action-makers and the chances for promotion of your business... read more

Marketing Lessons from Saturday’s Yard Sale

Marketing Lessons from Saturday’s Yard Sale

Marketing

“Thank you, yard sales, for being the perfect way to say to your neighbors: ‘We think we’re important enough to charge money for our garbage.’” – Jimmy Fallon My sister... read more

Finding the Color of Persuasion: How to Dissect Your Marketing Rainbow

Finding the Color of Persuasion: How to Dissect Your Marketing Rainbow

Marketing

The alloy of color and environmental stimuli is a complex amalgamation that treads a fine line between vindicated entrapment and caveat emptor, which is why the topic of color psychology... read more

5 Ways to Retarget Your Back-to-School Campaign Before the Bell Rings

5 Ways to Retarget Your Back-to-School Campaign Before the Bell Rings

Marketing

Backpacks in banner ads. School supplies in search ads. Fall clothes in Facebook News Feeds. Chances are, you’ve seen a few of these in the past couple of weeks. With... read more

When Cheap Gets Nasty: Spotting a Genuine Marketing Pro

When Cheap Gets Nasty: Spotting a Genuine Marketing Pro

Marketing

There’s a great meme floating around in cyberspace that says, “If you think hiring a professional is expensive, wait until your hire an amateur.” And boy has the Internet ever... read more