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What to Look for When Performing Visual Merchandising Audits

What to Look for When Performing Visual Merchandising Audits

Marketing

A strong retail strategy is the foundation to a successful consumer goods business, but in order for a business to truly maximize its success, this retail executive strategy must be... read more

Why You Should Pay Attention to Mixify

Why You Should Pay Attention to Mixify

Marketing

These days, sad to say, about the only time I watch network television is on Sunday mornings when I tune in to watch, well, Sunday Morning. This past Sunday I... read more

Break the Rules – Part 2

Break the Rules – Part 2

Marketing

Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert... read more

Better Lead Generation Starts at Home - 3 Homepage Hacks

Better Lead Generation Starts at Home – 3 Homepage Hacks

Marketing

Capturing more leads on the most-visited page of your website is often a matter of making some very simple changes to your home page. So let’s jump right in to... read more

The Myth of the Minimum Advertising Commitment

The Myth of the Minimum Advertising Commitment

Marketing

Continuing on the theme I started yesterday, let me address another myth out there that may trap people new to the marketing and advertising game. You will find, over the... read more

Divide and Conquer: Is a Niche Agency Right for Your Brand?

Divide and Conquer: Is a Niche Agency Right for Your Brand?

Marketing

There have been moments – repeated in cycles over the years – when “niche” has been a negative word among marketers. Many companies, looking for easy ways to address complex... read more

13 Marketing Tricks That Are Scaring Your Prospects To Death

13 Marketing Tricks That Are Scaring Your Prospects To Death

Marketing

Once upon a time, a business wanted more customers. They knew marketing their business online was important, but they were busy. Knocking on the business’ hypothetical door hoping to be... read more

Spooky Marketing Mistakes Local Businesses Should Avoid

Spooky Marketing Mistakes Local Businesses Should Avoid

Marketing

Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost... read more

3 Good Reasons To Outsource Your Marketing

3 Good Reasons To Outsource Your Marketing

Marketing

Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these... read more