Marketing
Summer Marketing Promotion Success: 9 Important Rules To Follow
Summer isn’t the time for your business to cool off, it’s the time to heat it up. Your summer marketing promotion will be successful if you follow these 9 rules:... read more
Be Human In Marketing
One of the things I like best about my current position is that I can look out from behind my desk and see the front desk interactions, the office and... read more
Are You Ready For… Disruption???
Often in the digital world, we talk about “disruption.” You may ask “what is disruption?” I thought I would shed a little light… Disruption is anything that interferes with (or... read more
The Marketing Plan: Your GPS to Success
It always amazes me how many start up companies and entrepreneurs operate without a marketing plan. You wouldn’t head out to a destination without at least which direction you are... read more
The Lighter Side of Marketing…A Burrito
My Burrito Knows my Name So I was heating up a burrito for lunch just yesterday and reading the package before I threw it away… here’s what I saw. The... read more
In A Digital World, Is There Still Room For Traditional Marketing?
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around... read more
Inbound Marketing: A Salesperson’s Perspective
Wednesday night is volleyball night for this guy, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in... read more
Why Inbound Marketing Will Change Your Life
After a deluge of requests from staff looking for social media profiles and updates, with no clear policy or strategy underpinning our advancement in that area, I spent most of... read more
A Case for Re-Branding the Term ‘Marketing’
“I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion... read more
Recipe for a Wildly Successful Multichannel Campaign
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month.... read more
