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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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How Do You Stack Up Against the Best-in-Class?

How Do You Stack Up Against the Best-in-Class?

Marketing

For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement and Management (MPM) Survey to assist marketers in benchmarking their... read more

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

Marketing

The measure of success of a campaign is not how many impressions your hashtag gets. The measure of success is how much good will, activity, and energy you get buzzing... read more

Win The Battle for Attention

Win The Battle for Attention

Marketing

Each day I try to learn new ways of getting people’s attention. With all the noise on social media and the internet in general, it is is time to really... read more

Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur

Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur

Marketing

We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether... read more

Meet the Purchase Fish: The Digital Answer to the Marketing Funnel

Meet the Purchase Fish: The Digital Answer to the Marketing Funnel

Marketing

Photo:Madeline Ball As the digital space expands, so does its ability to break through limitations posed by borders – both the literal and figurative kind. Gone are the days where... read more


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Your Trade Show Booth is Not Face-to-Face Marketing – 4 Steps to Building Your Exhibit Program Into a Compelling Experience

Marketing

According to EXPO Magazine’s “Corporate Exhibitor Trends Survey,” 66 percent of senior management view exhibit & event marketing essential or important in the marketing mix. And while you may not... read more

4 Easy Ways to Get More Leads from Your Existing Marketing Material

4 Easy Ways to Get More Leads from Your Existing Marketing Material

Marketing

In order to generate more leads, you don’t always need to create a new marketing campaign, perform a website redesign, or rethink your SEO strategy to rank higher on search... read more

Graphics is Not My Thing: Part 2: Editing

Graphics is Not My Thing: Part 2: Editing

Marketing

Last time, I shared simple steps on how you can improve taking photos, especially if you have a blog or website centered around product reviews, your family or travel. This... read more

5 Tips & Tricks to Convert Users Into Customers

5 Tips & Tricks to Convert Users Into Customers

Marketing

One thing we love here at JBi is a little bit of science, especially Behavioural Economics. In 2008 a book called Nudge shot to the top of all the bestseller... read more