Marketing
Proof of The Obvious – A Recipe For Market Share Growth
There is a lot written in the last few years about the importance of consumer engagement with brands in the age of the Social Customer. Most writings are focused either... read more
The Marketing Genius of Audi’s Spock vs. Spock
OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do... read more
6 Life-Altering Questions Marketing Should Ask Sales [Video]
The age old battle between sales and marketing may not be entirely over, but we have come a long way. I’ll admit to playing into the friendly banter with my... read more
What Are The Different Ways To Add A Call To Action To Your Playlist?
A video playlist is an excellent marketing strategy used to introduce a company and showcase it’s products and services. Playlists are great for grouping similar product advertising and for breaking... read more
I Used to Be Your Average Affiliate… Until I Started Earning $100 a Day…
1I used to be your typical affiliate marketer. I spammed people without knowing that was bad. I promoted junk products without thinking of the consequences. I built a bunch of... read more
Are You Increasing Your Marketing Budget? Everyone Else Is.
If you’ve been online anytime in the last 2 years, you may have heard of little thing called content marketing. It’s the latest buzz word in the digital marketing space... read more
Optimizing Paid Search Bids for Seasonality & Cyclical Trends
Anticipated changes in paid search performance, such as increases in RPC or decreases in conversion rate, create a common challenge that all bidding strategies must address—seasonality. To account for seasonal... read more
Proximity Marketing. Waiting Is Not Innovating.
You are at a bus stop. The timetable says the next bus arrives in 5 minutes. You wait for 10 minutes. No bus in sight. Another 10 minutes. The bus... read more
The First Steps to a GREAT Marketing Plan – Vision, Objectives and Tactics
The first part of writing a successful marketing plan is to establish your marketing objectives. You need to figure out what your business goals are. Ask yourself – what are... read more
A Spotlight On Arrested Development & Its Buzzworthy Marketing Tactics
First off, let me say that I love the show Arrested Development. Its unfortunate demise under Fox programming was a shame and, since its cancellation in 2006, the show has... read more
