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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Why Data Driven Marketing Is Important [Infographic]

Data-driven marketing has evolved from the days of simply measuring bounce rates and cost-per clicks to today’s complex big data…

Connor Brooke
July 13, 2018
Marketing

Why is Word of Mouth Marketing so Incredibly Important?

Can you think of the last time you saw something and you just had to tell your friends about it?…

Connor Brooke
February 23, 2018
Marketing

10 Surprising Stats About Personalization

The success of failure of many of today’s online customer experiences are largely based on how personalized they are to…

Alan Draper
March 8, 2017
Marketing

9 Key Customer Lifecycle Stats for 2017

(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the…

Connor Brooke
December 20, 2016
Marketing

Why You Must Define Your Target Audience and How to Do It

As you embark on any marketing effort, there is one step you cannot skip. It's the core of a marketing…

Alan Draper
June 26, 2016
Marketing

Numbers Don’t Lie: What a 2016 Nielsen Study Revealed About Referrals

Key Highlights: Referrals significantly influence buying decisions, with word-of-mouth playing a central role in discovering brands. Authenticity in referrals contrasts…

Jay Leonard
March 12, 2016
Marketing

17 Retargeting Ad Statistics That Will Make You Retarget Right Now [2 Infographics]

So you have seen a watch online and think it’s nice but you recently bought one so you can’t really…

James Spillane
March 1, 2016
Marketing

45 Phenomenal Email and Mobile Marketing Stats

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity…

Connor Brooke
February 9, 2016
Marketing

31 Sensational Social Media Marketing and PR Stats and Facts

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As…

Connor Brooke
July 14, 2015
Marketing

The Importance of Testimonials and How to Use Them Effectively

When your potential customers visit your website for the first time, what do you think are the most important elements…

Jay Leonard
April 20, 2015
Marketing

7 Offline Marketing Strategies that Support Your Online Brand

For many professional services firms, online marketing has become front and center over the last five years, Why? It can…

Connor Brooke
March 25, 2015
Marketing

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