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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

What the End of ‘Spray and Pray’ Email Marketing Means for Small Businesses

Mass email blasts sent to undifferentiated contact lists are delivering diminishing returns, and in 2026, the penalties for using them…

Craig Corbeels
April 28, 2026
Email Marketing

B2B Email Marketing: Top Strategies, Trends, & Examples

In the era where business communication feels instantaneous, B2B email marketing stands tall as a critical tool for connecting businesses…

Sam Cooling
August 12, 2023
B2B Marketing

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio…

Alejandra Zilak
December 16, 2021
Email Marketing

5 Email Marketing Trends to Watch for in 2022

As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry.…

Tom Wozniak
November 7, 2021
Email Marketing

Apple Mail Privacy Protection: Is Email Marketing Dying Again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection…

Beatriz Redondo Tejedor
June 15, 2021
Email Marketing

AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers.…

Geraldine Convento
June 3, 2021
Email Marketing

The Importance of Data Quality in Your Email Marketing

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using…

Larisa Bedgood
April 16, 2021
Email Marketing

How to Maximize Your Email Marketing ROI

When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average,…

Jared Atchison
April 12, 2021
Email Marketing

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in…

Larisa Bedgood
February 17, 2021
Email Marketing

Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales

Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses…

Daniel Hopper
October 20, 2020
Email Marketing

Email Marketing Trends & Stats to Know for 2021

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years…

Larisa Bedgood
October 5, 2020
Email Marketing

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