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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and…

Jay Leonard
May 22, 2014
Online Marketing

The Research Phase: How Online Shoppers are Making Buying Decisions

When you want to buy a new television or you search for a specific item to purchase, where do you…

Jay Leonard
May 22, 2014
Online Marketing

8 Steps to Building a Perfect Ecommerce Site

If you wish to succeed at selling through your ecommerce site, you need to begin on a firm footing. You’ve…

Alan Draper
May 18, 2014
Online Marketing

7 Things About Bing You Should Know (The Other Search Engine)

More and more business owners today are understanding how important it is to rank high on the search engines. Many…

James Spillane
May 16, 2014
Online Marketing

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often,…

Connor Brooke
May 13, 2014
Online Marketing

WordPress vs. Drupal vs. Magento for eCommerce

Setting up your first website is simple. Choose a nice template for less than $100 and install it on a…

Connor Brooke
May 12, 2014
Online Marketing

How Google Algorithms Affect the Online Marketing

Whenever Google rolls out new algorithms, many websites need to update their online marketing strategies and refresh their websites to…

James Spillane
May 11, 2014
Online Marketing

5 Ways a Yearly Timeline Can Help Search Engine Marketing

Time is a vital aspect of search engine marketing campaigns, and an understanding of how to use it to your…

Connor Brooke
May 9, 2014
Online Marketing

6 Emotional Steps that Doubled Ecommerce Revenues in 30 days

Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (more facts) The bottom…

Jay Leonard
May 7, 2014
Online Marketing

Web-Based e-Procurement

Procure or die Procurement functions can make or break a businesses performance. Good tracking systems ensure efficiency, and reduce the…

James Spillane
May 6, 2014
Online Marketing

3 Reasons to Avoid the Single Page Website Trend

Form verses function is a constant argument in our office, and rightfully so. Great design MUST be a balance of…

Jay Leonard
May 6, 2014
Online Marketing

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