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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

8 Proven Paid Web Traffic Sources for Your Landing Pages

Landing pages are a great marketing tool for any business. If you want to start an online business, landing pages…

Jay Leonard
July 5, 2014
Online Marketing

A Beginner’s Guide to Google Webmaster Tools

Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit…

Jay Leonard
July 2, 2014
Online Marketing

7 Reasons Why You Need Online Marketing

Content marketing, Internet campaigning, Web-based advertising, online outreach — whatever you want to call it, modern marketers understand the benefits…

Amanda Clark
June 30, 2014
Online Marketing

How Not to Confuse Landing Page Visitors

Do you like being confused? No? I thought so. No one likes being confused. I sure don't (even though it…

Jay Leonard
June 30, 2014
Online Marketing

So You Want a Job in Paid Search? How to Break into PPC

As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for…

James Spillane
June 26, 2014
Online Marketing

How Many Landing Pages Do I Need on My Website?

Do you have a landing page on your website? Of course you do. Landing pages increase conversions, generating leads and…

Alan Draper
June 24, 2014
Online Marketing

Online Shopping Behaviour: Data from Smart Phones and Social Media

If you've ever used your phone to shop online, you're part of a growing group of 167 million people around…

Jay Leonard
June 22, 2014
Online Marketing

Rip-Offs and Scams: How Business Owners Are Being Ripped Off: Web Sites

Business owners are being ripped off every day, and more often than not, they have no idea that they’re being…

Jay Leonard
June 19, 2014
Online Marketing

The Difference Between Infographics, Instructographics and Data Visualisations

Rudyard Kipling once said: “If history were taught in the form of stories, it would never be forgotten.” Data is…

Connor Brooke
June 17, 2014
Online Marketing

How to Collect The Data You Need to Develop a Winning Conversion Optimization Strategy

We all want better results. Who couldn’t use more visitors turning into leads, and more leads turning into paying customers?…

Jay Leonard
June 15, 2014
Online Marketing

7 Tips for Creating a Better Call to Action

It’s well worth your time to craft a better call to action; that CTA is the heart of your marketing…

Jay Leonard
June 12, 2014
Online Marketing

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