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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

11 Things Bing Does Better Than Google

Sometimes being first doesn’t mean being the best. Though Google is the world’s most popular search engine, and it got…

Connor Brooke
June 11, 2014
Online Marketing

Boost Your Local Search Presence With These 5 Tips

Local businesses are turning to local SEO in order to drive visitors to their physical locations as well as driving…

James Spillane
June 8, 2014
Online Marketing

Dispelling Myths Around eCommerce Payment Options

At Magento’s Imagine Conference, I delivered a talk on the eCommerce payment landscape. Retailers should understand that the significant changes…

Connor Brooke
June 5, 2014
Online Marketing

5 Landing Page Conversion Killers

Do you have a sneaking suspicion that there might be something wrong with your landing page? Are your bounce rates…

Alan Draper
June 5, 2014
Online Marketing

Going Mobile Friendly – Why Having a Desktop Website isn’t Enough

Will your website display properly for mobile phones? With the rise of smart phones, it’s no surprise that people are…

Jay Leonard
June 4, 2014
Online Marketing

The 5 Steps to Creating the Ideal Website Conversion Path

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into…

Connor Brooke
June 3, 2014
Online Marketing

How to Cure Abandoned Shopping Cart Syndrome

In 2014, shopping cart abandonment rates exceeded 67%, prompting eCommerce businesses to explore social solutions to boost conversion rates. After…

Connor Brooke
May 31, 2014
Online Marketing

5 Cognitive Biases and How to Overcome Them On Your Landing Pages

You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even…

Connor Brooke
May 29, 2014
Online Marketing

4 Common Website Localization Myths to Leave Behind

Did you know that only 375 million people—out of over 7 billion worldwide—speak English as their first language? Considering this,…

Jay Leonard
May 27, 2014
Online Marketing

5 Ways to Maximize Your Paid Search Advertising Campaign

Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses…

Jay Leonard
May 27, 2014
Online Marketing

Think You Know Your Market? 13 High-Value Insights from Your Online Customer Community

In many cases, your organization is only as good as your insight into your market. This market data is the…

Connor Brooke
May 22, 2014
Online Marketing

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