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Native Advertising

It’s Time For The Advertising Industry To Help Fight ‘Fake News’

It's a sad time for real news with “fake news” being crowned word of the year by dictionary publisher Collins.…

Jay Leonard
December 12, 2017
Native Advertising

We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get,…

Jay Leonard
November 27, 2017
Native Advertising

Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016…

James Spillane
August 17, 2017
Native Advertising

Native Ad Buyers Increased By 74% In Just One Year

The digital marketing landscape is always evolving and from 2016 to 2017, a massive shift occurred. The Consumer Advertising Report…

James Spillane
August 17, 2017
Native Advertising

Ads In Disguise? The FTC Guidelines For Disclosing Sponsored Influencer Posts

The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the ongoing…

Jay Leonard
July 21, 2017
Native Advertising

5 Ways to Improve Your Google AdWords Quality Score

If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s because…

Jay Leonard
June 28, 2017
Native Advertising

Effective Types of Native Advertising for Small Businesses

Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage…

Jay Leonard
May 30, 2017
Native Advertising

Google Challenges Amazon With New ‘Buy’ Button

Google is making it possible for e-shoppers to buy directly from the search results. That’s a strategy that’s almost certainly…

Connor Brooke
May 25, 2017
Native Advertising

An Overview Of Pay-Per-Click Marketing For Newbies (A Simple Breakdown)

There’s more to pay-per-click (PPC) than meets the eye. Yes, it’s an online advertising strategy that gives you the option…

Connor Brooke
April 25, 2017
Native Advertising

Why You Should Focus on Native and Video Advertising

Advertising is changing at lightning speed with the internet. When businesses started flocking online, they found amazing opportunities to reach…

Connor Brooke
March 20, 2017
Native Advertising

How Micro-Influencers are Becoming Essential to Marketers

From the Merriam-Webster dictionary: advertisement - ad·ver·tise·ment (noun) - a public notice; especially : one published in the press or…

Alan Draper
February 15, 2017
Native Advertising

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