Native Advertising Archives

Contextual vs. Native Advertising: Which Is Best for Your Business?

by Sofia Pompeo - If your business is looking to utilize paid media, then you might want to research contextual and native advertising.…

October 11, 2021

TikTok Spark Ads: The Ultimate Guide for Marketers

by Brittany Garlin - Consumers everywhere have been complaining about the number of ads they receive online. Nobody likes the interruptive nature of…

August 20, 2021

Native Advertising Explained—With Examples!

by Erin Hynes - Native ads are paid ads that match the look, form, and feel of the media format that they appear…

May 10, 2021

Local SEO: Top 10 Effective Targeted Advertising for your Local Business

by Aashish Sharma - Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing…

January 13, 2021

How Your Business Can Benefit From Personalized Push Notifications and Ads

by Tal Melenboim - Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display…

March 13, 2020

Top 3 Types of Native Advertising Still Worthwhile in 2019

by James Spillane - In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable…

July 31, 2019

When Will Push Notification Ads Enter Programmatic?

by Jay Leonard - “I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin…

July 9, 2019

American Express, Visa and Mastercard Use Sponsorships to Promote Contactless Cards

by Connor Brooke - There’s something “old school” about brands who invest in sponsorships only expecting brand visibility and awareness. More sophisticated brands…

March 18, 2019

Everything Publishers Need to Know About Creating a Successful Ad Stack

by Connor Brooke - As an online publisher, you want your content to do more than just drive traffic – you have bills…

December 4, 2018

Got Media Buying Woes? Go Systemic.

by Jay Leonard - With 68 percent of all American adults on Facebook, it’s no secret that social media is a marketing goldmine.…

June 20, 2018

5 Native Advertising Examples that Raised the Bar

by Jay Leonard - Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there?…

June 5, 2018

It’s Time For The Advertising Industry To Help Fight ‘Fake News’

by Jay Leonard - It’s a sad time for real news with “fake news” being crowned word of the year by dictionary publisher…

December 12, 2017

We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

by Jay Leonard - As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you…

November 27, 2017

Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

by James Spillane - Did you know that 59% of articles are shared without being read? A study published by Forbes in August…

August 17, 2017

Native Ad Buyers Increased By 74% In Just One Year

by James Spillane - The digital marketing landscape is always evolving and from 2016 to 2017, a massive shift occurred. The Consumer Advertising…

August 17, 2017

Ads In Disguise? The FTC Guidelines For Disclosing Sponsored Influencer Posts

by Jay Leonard - The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the…

July 21, 2017

5 Ways to Improve Your Google AdWords Quality Score

by Jay Leonard - If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s…

June 28, 2017

Effective Types of Native Advertising for Small Businesses

by Jay Leonard - Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant…

May 30, 2017

Google Challenges Amazon With New ‘Buy’ Button

by Connor Brooke - Google is making it possible for e-shoppers to buy directly from the search results. That’s a strategy that’s almost…

May 25, 2017

Social Media Influencers: When To Disclose

by Jay Leonard - Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on…

May 9, 2017

FTC Sends An Angry Letter About Product Endorsements. Celebrities and Instagram Targeted

by Connor Brooke - You know what? Celebs have it so easy. They make a ton of money and then they make more…

May 3, 2017

An Overview Of Pay-Per-Click Marketing For Newbies (A Simple Breakdown)

by Connor Brooke - There’s more to pay-per-click (PPC) than meets the eye. Yes, it’s an online advertising strategy that gives you the…

April 25, 2017

Busted: 10 Myths PPC Companies Tell Their Clients

by Alan Draper - PPC companies sometimes get a little too aggressive with their sales pitches. That’s just a polite way of saying…

April 20, 2017

How Programmatic Native Advertising Will Increase Your Profits

by Connor Brooke - Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in…

April 6, 2017

Why You Should Focus on Native and Video Advertising

by Connor Brooke - Advertising is changing at lightning speed with the internet. When businesses started flocking online, they found amazing opportunities to…

March 20, 2017

9 Tactics to Be a Native Advertising Pro

by Connor Brooke - According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing…

March 17, 2017

Video is New Focus for US Native Advertising

by Jay Leonard - Native advertising has become a major focus in recent years as marketers have looked for new ways to connect…

March 14, 2017

What Mobile Native Ads Need

by Jay Leonard - Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach…

March 13, 2017

How Micro-Influencers are Becoming Essential to Marketers

by Alan Draper - From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press…

February 15, 2017

The Rise of Intent Based Native Advertising

by Jay Leonard - 2017 will see the continued rise of intent based native advertising. In fact, the next year is likely to…

January 5, 2017

The Latest Trends in Native Advertising (and How to Avoid Scams)

by Connor Brooke - Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to…

December 22, 2016

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