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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

The Whopper Detour: Lesson In Geofencing From Burger King

How Burger King stole customers from McDonald’s to sell thousands of one-cent whoppers. The Germans created and named the hamburger…

Alan Draper
December 23, 2018
Marketing

Thought Leadership: Debunking the Myths & Why You Need Thought Leader Content

Thought leadership is a common buzzword in many workplaces and you might even cringe at the term. Especially now, as…

Jay Leonard
December 21, 2018
Marketing

How to Get More Mileage Out of Your 2019 Marketing Budget

Thanks to the rise of MarTech, marketers have become better equipped to make data-driven decisions and prove their contribution to…

Jay Leonard
December 21, 2018
Marketing

40+ Word-of-Mouth Marketing Statistics That You Should Know

For hundreds of years, word-of-mouth marketing (WOMM) has shaped our buying choices, whether it's for a new car, restaurant picks,…

Connor Brooke
December 20, 2018
Marketing

What to Look for in Personalization Technology for 2019

Believe it or not, 2019 is just around the corner! As you plan your marketing and customer communication strategies for…

Connor Brooke
December 20, 2018
Marketing

Do Brands Still Need to Engage in Influencer Marketing?

Why Influencer Marketing is Still Important For Brands We’ve seen a lot of changes in social platforms, search, and even…

Jay Leonard
December 20, 2018
Marketing

The 6-Step ABM Blueprint: How to Execute an Account-Based Marketing Program

Account-based marketing (ABM) has been around since the early 2000s—but over the past few years, it’s become an increasingly hot…

Jay Leonard
December 20, 2018
Marketing

Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success

The environment that CMOs work in today is very different from what it was 10 or even five years ago.…

Alan Draper
December 20, 2018
Marketing

3 Bests Ways to Find Out What Your Target Audience Wants

Running a business can be very fulfilling. On one end, you’re making money doing something you love. On the other,…

Jay Leonard
December 19, 2018
Marketing

7 Simple Secrets to Marketing Project Management Nirvana

Effective marketing project management can transform your agency’s productivity and effectiveness. This article shares 7 tips to better management for…

Jay Leonard
December 18, 2018
Marketing

2,019 Marketing Trends to Watch in 2019

It’s that time of year again: getting ready for the new year is in full swing, with holiday music playing…

Connor Brooke
December 18, 2018
Marketing

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