“Creative thinking inspires ideas. Ideas inspire change.” – Barbara Januszkiewicz (American painter, filmmaker and creative activist) How often do you…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Gathering customer feedback and incorporating the data you collect as part of your marketing process will empower you and your…
Marketing
Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination…
Marketing
We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return…
Marketing
Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful, but at least spending the…
Marketing
Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or…
Marketing
In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great…
Marketing
It’s that time of the year again. Gyms suddenly get busy. Book sales increase. The crowd at fast food restaurants…
Marketing
Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they…
Marketing
As a marketer, you likely know that marketers can be annoying. We repeat the same industry jargon over and over,…
Marketing