Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and…
Marketing
90% of consumers trust in companies and services recommended by friends, relatives or people they know. Only 33% trust ads…
Marketing
A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired…
Marketing
What leads to a better ROI and is easier than generating leads from scratch? Referral marketing, of course. A referral…
Marketing
“Making money is a happiness; making other people happy is a superhappiness.” — Nobel Peace Prize recipient Muhammad Yunus. This…
Marketing
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more…
Marketing
The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow…
Marketing
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As…
Marketing
Imagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think…
Marketing