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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Six Key Benefits Trade Shows Have To Market Your Business

Trade shows have traditionally been a very popular way to market your product, service and business. With advances in social…

Jay Leonard
August 12, 2014
Marketing

How to Use Exclusivity in Marketing

As marketers, we are often concerned with the masses. How do we get more people to learn about our products?…

Alan Draper
July 16, 2014
Marketing

Referral Marketing: What Is It And Why Does It Matter?

Think about the last product you purchased. I don’t mean a consumable or something you picked up at the checkout…

James Spillane
July 15, 2014
Marketing

15 Stats to Explain Why Omni-Channel is More Than Just a Buzzword

Last year, the Oxford English Dictionary dubbed ‘selfie’ as the word of the year. If it were up to the…

Connor Brooke
June 4, 2014
Marketing

Why Old Spice Continues to Dominate Viral Marketing

For several years Old Spice has seemed to do everything right when it comes to advertising. They've had a slew…

Jay Leonard
February 6, 2014
Marketing

New University Study Discredits Cold Calling

I've frequently quoted the study done several years ago by the Kenan-Flagler Business School at the University of North Carolina.…

Alan Draper
January 3, 2013
Marketing

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