Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use,…
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that…
Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow From business owners to senior executives to marketing managers…
Thought leadership marketing is crucial for succeeding as an agency. Learn how to excel at it in this guide on…
This time of year, in this part of the world, it’s hard to avoid baseball. It’s on all the screens…
Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one…
As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service…
Planning, running, and analyzing a marketing campaign can be tough. Marketers need to put in a lot of effort to…
Data as a business asset. If organisations managed their finances as they do their data; many would be facing Section…