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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Seven Marketing Lessons From Pulp Fiction

Oh, I’m sorry… did I interrupt your focus? Besides being one of the best films of the past two decades,…

James Spillane
May 9, 2012
Marketing

The “AT&Ts” of RSS Marketing

Your RSS Strategy Is Critical to Your Overall Marketing Strategy The issue with RSS in many marketing plans is that…

James Spillane
April 20, 2012
Marketing

Inbound Marketing vs. Outbound Marketing: Who’s Winning?

There is a clear change happening in the marketing field. As consumers become more skilled at using online searches and…

Alan Draper
April 18, 2012
Marketing

Trade Show ROI Numbers You Can Use Today

One of my passions is numbers. I’m not an accountant, but I am a researcher who loves working with statistics.…

James Spillane
April 18, 2012
Marketing

What Is Marketing? How 10 Experts Define It

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all…

James Spillane
April 17, 2012
Marketing

Stripper’s Guide to Marketing Joy and Selling Happiness

“I used to have this girlfriend known as Elsie, with whom I shared 4 sordid rooms in Chelsea. She wasn’t…

Connor Brooke
April 16, 2012
Marketing

Inbound Marketing: a Product Launch Must-Have for 2012

How things have changed in just a few years. We’re in the process of helping a client launch a new…

James Spillane
April 16, 2012
Marketing

4 Example QR Code Landing Page Strategies

Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage…

Alan Draper
April 15, 2012
Marketing

Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Why mobile? If we look at the raw numbers, there are around 1.3 billion phone lines in the world. The…

Connor Brooke
April 10, 2012
Marketing

10 Mind-Blowing Augmented Reality Campaigns

With the recent release of Google's 'Project Glass', the eyes of many consumers and marketers have drifted over to the…

Connor Brooke
April 9, 2012
Marketing

7 Hidden Competitors At Trade Shows

When you exhibit at trade shows, you participate in a wonder of free enterprise: Competing firms agree to present themselves…

Jay Leonard
March 29, 2012
Marketing

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