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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Marketing Automation- Keep Them Coming Back For More

There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their…

Jay Leonard
May 30, 2012
Marketing

Mobile Marketing Basics

Marketing's next frontier. Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our…

Jay Leonard
May 25, 2012
Marketing

The Top 3 Criminally Underused Email Marketing Strategies

Email marketing may be part art and part science, but that does not excuse the lack of adoption of some…

Alan Draper
May 24, 2012
Marketing

There Is No Vending Machine For Marketing Qualified Leads

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every…

Connor Brooke
May 19, 2012
Marketing

The Camel’s Nose Marketing Strategy

There’s an old Bedouin metaphor I love that says you should never let a camel get his nose inside your…

Connor Brooke
May 18, 2012
Marketing

7 Tips for Capturing Valuable Marketing Feedback from Prospects and Customers

It is common in the medical profession to seek a second opinion on a diagnosis, and the practice works equally…

Jay Leonard
May 15, 2012
Marketing

WalmartLabs – Taking Big Data Into Retail

Walmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs, with the intention to use this…

Connor Brooke
May 9, 2012
Marketing

Seven Marketing Lessons From Pulp Fiction

Oh, I’m sorry… did I interrupt your focus? Besides being one of the best films of the past two decades,…

James Spillane
May 9, 2012
Marketing

The “AT&Ts” of RSS Marketing

Your RSS Strategy Is Critical to Your Overall Marketing Strategy The issue with RSS in many marketing plans is that…

James Spillane
April 20, 2012
Marketing

Inbound Marketing vs. Outbound Marketing: Who’s Winning?

There is a clear change happening in the marketing field. As consumers become more skilled at using online searches and…

Alan Draper
April 18, 2012
Marketing

Trade Show ROI Numbers You Can Use Today

One of my passions is numbers. I’m not an accountant, but I am a researcher who loves working with statistics.…

James Spillane
April 18, 2012
Marketing

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