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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

The Top 3 Criminally Underused Email Marketing Strategies

Email marketing may be part art and part science, but that does not excuse the lack of adoption of some…

Alan Draper
May 24, 2012
Marketing

There Is No Vending Machine For Marketing Qualified Leads

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every…

Connor Brooke
May 19, 2012
Marketing

The Camel’s Nose Marketing Strategy

There’s an old Bedouin metaphor I love that says you should never let a camel get his nose inside your…

Connor Brooke
May 18, 2012
Marketing

7 Tips for Capturing Valuable Marketing Feedback from Prospects and Customers

It is common in the medical profession to seek a second opinion on a diagnosis, and the practice works equally…

Jay Leonard
May 15, 2012
Marketing

WalmartLabs – Taking Big Data Into Retail

Walmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs, with the intention to use this…

Connor Brooke
May 9, 2012
Marketing

Seven Marketing Lessons From Pulp Fiction

Oh, I’m sorry… did I interrupt your focus? Besides being one of the best films of the past two decades,…

James Spillane
May 9, 2012
Marketing

The “AT&Ts” of RSS Marketing

Your RSS Strategy Is Critical to Your Overall Marketing Strategy The issue with RSS in many marketing plans is that…

James Spillane
April 20, 2012
Marketing

Inbound Marketing vs. Outbound Marketing: Who’s Winning?

There is a clear change happening in the marketing field. As consumers become more skilled at using online searches and…

Alan Draper
April 18, 2012
Marketing

Trade Show ROI Numbers You Can Use Today

One of my passions is numbers. I’m not an accountant, but I am a researcher who loves working with statistics.…

James Spillane
April 18, 2012
Marketing

What Is Marketing? How 10 Experts Define It

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all…

James Spillane
April 17, 2012
Marketing

Stripper’s Guide to Marketing Joy and Selling Happiness

“I used to have this girlfriend known as Elsie, with whom I shared 4 sordid rooms in Chelsea. She wasn’t…

Connor Brooke
April 16, 2012
Marketing

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