Have you searched online for the perfect business opportunity but haven’t acted on any because: (a) the ‘ideal’ option is…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
The way software is distributed is going through a major change. The suppliers and distributors who do not adapt will…
Marketing
In summary, everything centers around a pain point. "Pain point" is a business term that refers to emotion, which plays…
Marketing
If some data is good, more data is better, right? And why stop at more data when you could have…
Marketing
Health and pharmaceutical marketing budgets are rapidly shifting towards online advertising. In 2010, eMarketer released a report forecasting that online…
Marketing
Facebook ads don’t work, that’s why GM pulled their budget. Yes, they do work, and here’s a study that proves…
Marketing
In Part I, I covered the first five reasons why hotels underperform in response to what hospitality professionals felt were…
Marketing
Targeting enterprise customers can be an appealing approach for startups and expansion stage companies, as the large contract sizes can…
Marketing
There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their…
Marketing
Marketing's next frontier. Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our…
Marketing