Email marketing can be both an inbound and outbound marketing tool. But you're sending out emails, so how can this…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Postcard marketing has been a practice by companies to increase leads and sales. Although it has been effective in gaining…
Treating the teeth of your patients is no fun, especially when you don’t have customers lining up in droves at…
The rapid growth of data creation and collection has driven the need for big data solutions at many organizations. As…
A recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. …
The Hubspot blog is home to many interesting information and recently they have added a great article which can be…
A few years back, the concept of the Total Office Call was popular in pharmaceutical marketing. However, a remark I…
What’s the worst that could happen? I know that we’re all guilty of asking ourselves that question. However, when it…
The commercials for Dish Network’s ad-skipping DVR, the Hopper, are quite memorable and humorous to a native of Massachusetts, like…
Using personas in defining a marketing strategy is not new. Among others conversion optimization practitioners, web developers, content strategists and…