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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

3 Easy Keyword Research Tips For Inbound Marketing Success

Creating quality content is essential for success in organic search, especially with the ongoing algorithm changes that Google keeps making…

Alan Draper
July 17, 2012
Marketing

Using Email Marketing in Lead Generation – Tips for the Everyday Marketer

Email marketing can be both an inbound and outbound marketing tool. But you're sending out emails, so how can this…

Alan Draper
July 17, 2012
Marketing

Best Business Practices for Postcard Marketing

Postcard marketing has been a practice by companies to increase leads and sales. Although it has been effective in gaining…

Jay Leonard
July 16, 2012
Marketing

5 Pain-Free Dental Marketing Ideas

Treating the teeth of your patients is no fun, especially when you don’t have customers lining up in droves at…

Connor Brooke
July 15, 2012
Marketing

Discovery in the Age of Big Data

The rapid growth of data creation and collection has driven the need for big data solutions at many organizations. As…

Jay Leonard
July 14, 2012
Marketing

The Absence Of Metrics: Why Should You Care?

A recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. …

Jay Leonard
July 12, 2012
Marketing

How to Complete About a Week’s Worth of Marketing in One Night

The Hubspot blog is home to many interesting information and recently they have added a great article which can be…

Jay Leonard
July 11, 2012
Marketing

Planning the Extended Total Office Call

A few years back, the concept of the Total Office Call was popular in pharmaceutical marketing. However, a remark I…

Alan Draper
July 10, 2012
Marketing

Poor Visualizations Cause More Harm Than You Think

What’s the worst that could happen? I know that we’re all guilty of asking ourselves that question. However, when it…

Alan Draper
July 8, 2012
Marketing

Dish Network’s Hopper Fights the Future of Traditional Advertising

The commercials for Dish Network’s ad-skipping DVR, the Hopper, are quite memorable and humorous to a native of Massachusetts, like…

James Spillane
July 1, 2012
Marketing

Integrated Digital Marketing and Persona Models

Using personas in defining a marketing strategy is not new. Among others conversion optimization practitioners, web developers, content strategists and…

Jay Leonard
June 30, 2012
Marketing

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