Dominique Turpin, president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Let’s start with a confession: I work for a marketing agency, and to be honest, we’d love to assist you!…
Marketing
If you have ever seriously contemplated beginning a new weight loss regimen, you know who Jenny Craig is. The Nestle-owned…
Marketing
“Once you get people laughing, they’re listening and you can tell them almost anything.” — Herbert Gardner, American play writer Consumers…
Marketing
The key to steady deal flow Most enterprise salespeople don’t realize that their marketing team is the key to steady…
Marketing
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to…
Marketing
When I was in high school, wayyyy back in the 80s, I hung out with a pretty geeky crowd. (Fortunately,…
Marketing
15 Powerful Public Interest Ads We’re so used to seeing advertisements that tell us to use or buy a new…
Marketing
Consumers love to feel like their money is going toward something worthwhile, and the strategists behind TOMS shoes have really…
Marketing
So you want to purchase advertising online for your company but you’re not sure just what the best choices are.…
Marketing