The 2013 "Back to School" season is projected to generate $84 billion for retailers, which is significant for an industry…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Earlier this month, Gartner released the 2013 Hype Cycle for Emerging Technologies. Gartner’s Hype Cycle is an annual report and…
Marketing
Even in a digital world, face-to-face interaction provides real business benefits. It helps create personal connections, build trust, and foster…
Marketing
AUDI The interior of a car is no longer limited to the basic functions that control direction and speed. As…
Marketing
Would You Show Your Parents Those Numbers? Metrics are much like grades: They tell you how well you’re doing. If…
Marketing
John Wanamaker, a well-known merchant from the late 19th and early 20th centuries, is frequently quoted in today’s marketing landscape…
Marketing
So what’s gamification? It’s exactly what it sounds like – as simple as making something into a game. Its applications…
Marketing
Marketing Isn’t Always Easy I know. I really do. I wan’t born yesterday, and I didn’t just jump off the…
Marketing
Truth in Visual Content Who doesn't love a good meme? IMA-ers certainly do, which is why we've been known to…
Marketing
Many people have at least a passing familiarity with Vilfredo Pareto’s famous 80/20 discovery: Regardless of city or country, 20%…
Marketing