Bob Levenson has been hailed as the greatest “ad man” of all time by his contemporaries on Madison Avenue and…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
For years, I have been obsessed with TLC’s “Say Yes to the Dress.” It’s one of my guilty pleasure shows…
Marketing
You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that…
Marketing
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR,…
Marketing
I'm not here today to redefine inbound and outbound marketing. Many blog posts, conference talks and forum discussions have covered…
Marketing
It's typical to go to a website and see that a company claims its product is especially beneficial for different…
Marketing
We’re a little past the halfway point to Christmas. And while Santa is probably living it up in the Caribbean…
Marketing
Spin Sucks Try to remember back to those days BEFORE you got into marketing. OK; now try to recall THE…
Marketing
No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where…
Marketing
Women are traveling more than they have ever before. Travel experts think that women represent the most important and fastest…
Marketing