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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

How to Test the Viability of a Niche Marketing Without Wasting Valuable Time and Resources

Once you’ve chosen your niche, I suggest you test that niche in the way that I’m about to describe before…

Alan Draper
October 6, 2013
Marketing

Data-Driven Marketing Step Three: Untangle The Data Hairball

This article is Part Three in a five-part series where I discuss the Five Steps to Data-Driven Marketing. Over the…

Jay Leonard
October 3, 2013
Marketing

The Secret To Creating a Great Inbound Marketing Blog for Any Industry

As a kid, I played soccer. I wasn't the biggest or the fastest, but I really enjoyed the game. On…

Jay Leonard
October 3, 2013
Marketing

Stop, Collaborate & Listen: 3 Steps for Marketing to Millennials

Millennials are the most important consumer generation. They are the largest generation and have more combined purchasing power than any…

Jay Leonard
October 3, 2013
Marketing

WTF Happened to Target Markets? And What is a Buyer Persona?

In case you missed the article in tabloids across the world a few years ago, ‘Target Market’ actually changed it’s…

Connor Brooke
October 2, 2013
Marketing

Nudge, Nudge Marketing

Rand Fishkin of Moz visited Portland tonight to deliver an interesting talk: “The Nudge Is Mightier Than The Sword.” Rand’s…

Jay Leonard
October 2, 2013
Marketing

How to Correctly Estimate & Communicate Your Product’s True Value

Have you noticed how extra “freebies” are always suggested to have an extremely high value, sometimes close to the level…

James Spillane
October 1, 2013
Marketing

Inbound Marketing: 10 Rules you Should Follow

Inbound marketing for some, is like the promised land from where honey and milk flows: it promises cheap costs per…

Jay Leonard
October 1, 2013
Marketing

5 Tips for Marketing to Millennials from a Millennial

By now, smart businesses realize the Millennial generation isn’t just a bunch of hipsters with smart phones taking selfies but…

Connor Brooke
October 1, 2013
Marketing

What Is Marketing – Part I

Today I want to dive into a pretty BIG question… What Is Marketing? The reason I want to explore this…

Connor Brooke
September 30, 2013
Marketing

How to Be More Efficient with Your Marketing

As a small business owner, it’s natural to feel the need to use the latest and greatest marketing platform to…

Alan Draper
September 30, 2013
Marketing

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