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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Bedtime Marketing: Lessons From the Front Lines of Parenthood

If you are a parent, then you have undoubtedly fought the bedtime battle with your children.  Early on, you do…

Jay Leonard
January 19, 2014
Marketing

Drip Marketing 101: Benefits and Best Practices

Are your sales and marketing teams stuck in a daily email routine? Do you wish you could automate the boring…

James Spillane
January 17, 2014
Marketing

‘Mystery Marketing’ Defined by Beyoncé, J.K. Rowling and Daft Punk

How can marketers like you survive – and even thrive – in an era of relentless transparency, zero privacy and…

James Spillane
January 16, 2014
Marketing

Old Spice Kicks Off the Year With a Bizarre Ad and Brings Home a Marketing Win

What really marks the transition of a boy into a man? Apparently it is Old Spice’s Re-fresh body sprays. The…

Alan Draper
January 16, 2014
Marketing

Three New Ways to Get More Bang for Your Refer-a-Friend Bucks

Referrals are the marketing lifeblood for many companies. According to the Word of Mouth Marketing Association (WOMMA), 90 percent of…

Alan Draper
January 15, 2014
Marketing

15 Facts About Modern Marketing

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from…

Jay Leonard
January 9, 2014
Marketing

30 Thought Leaders on the Top Marketing Skills for 2014

Expert Marketing Predictions 2011 was the year of social media, 2012 was the year of content marketing, and 2013 was…

Connor Brooke
January 8, 2014
Marketing

Welcome to the Grey Areas of Online Marketing

Question: Do you agree with this statement? Advertising is only evil when it advertises evil things - David Ogilvy There…

Jay Leonard
January 2, 2014
Marketing

Marketing Savvy from Menlo Park: The First Christmas Lights

It’s rare that technological genius and marketing savvy come wrapped together in the same person. We witnessed it in spades…

Alan Draper
January 2, 2014
Marketing

7 Totally Pragmatic New Year’s Resolutions for Inbound Marketers

Elevate Your Inbound Marketing in 2014 As 2013 quickly comes to an end, it's time to reflect on your metrics…

Alan Draper
December 30, 2013
Marketing

Marketing: What’s Working and What’s Not?

Marketing is evolving – or maybe it’s that consumers are evolving and marketing needs to evolve with them. What worked…

Jay Leonard
December 28, 2013
Marketing

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