In the past, marketing focused on concepts like positioning statements, the “4 Ps,” marketing plans, and branding. Some experts and…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I…
Marketing
According to eMarketer, in 2012, online advertising hit and surpassed the $100 billion mark. Online ads are expected to account…
Marketing
In a fast evolving world, marketing automation expert Oracle Eloqua has uncovered the key challenges facing Modern Marketers – and…
Marketing
Busting the Biggest Digital Marketing Myths Inbound marketing is growing rapidly! In a time when 90% of consumers use search…
Marketing
I Want to Grow my Business, So How Much Should I Spend on Marketing? You want to grow your business…
Marketing
It’s official: Guest blogging as a marketing tool is finished. Finito. Gone. At least that’s what Matt Cutts says in…
Marketing
Advice for Great Writing from the Original "Mad Man" For over half of the 20th century David Ogilvy was widely…
Marketing
If you know me, you know I LOVE football and marketing. So in my world, – and I assume the…
Marketing
The days of blatant advertising, promotional emails and “spammy” messages are over! Marketers are evolving beyond such advertising strategies using…
Marketing