As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
The holiday season is here, and for my family, that means it's time for our yearly Cookie Day (a tradition…
Marketing
Introduction There are two main methods for promoting your books: “passive marketing” and “active marketing.” In general, all marketing activities…
Marketing
As a marketeer you may be wondering how the benefits of CRM might apply to you. Though the many advantages…
Marketing
The better half of one of hip-hop’s most successful artists and entrepreneurs, Beyoncé – also known as Mrs. Carter, Queen…
Marketing
The Reality of Marketing Today Sending a marketing message isn’t enough for it to be heard. Companies must find a…
Marketing
If you’re looking for a great Christmas campaign to emulate, look no further than Elf Yourself, Office Max’s uber-popular campaign…
Marketing
The current logo for We’re Experiencing Technical Difficulties (Photo credit: Wikipedia) For numerous Chief Marketing Officers and marketing leaders, particularly…
Marketing
Who Does Inbound Better? Betabrand Betabrand is a custom online clothing community, headquartered in San Francisco. Betabrand allows users to…
Marketing
Have you ever seen a marketer present a really terrible PowerPoint presentation? I certainly have, and to be honest, it…
Marketing