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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Marketing and Selling: Two Sides of the Same Coin

Peter Drucker, business genius, once said, “The aim of marketing is to know and understand the customer so well the…

Connor Brooke
April 9, 2014
Marketing

10 Unique Places to Market With Stickers

Stickers represent some of the most affordable and versatile marketing tools on the planet. Being both cost-effective and versatile means…

James Spillane
April 7, 2014
Marketing

The Pros and Cons of Competitive Marketing

As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. This…

Jay Leonard
April 2, 2014
Marketing

Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us…

James Spillane
April 1, 2014
Marketing

Color Choices and How They Affect Buying Behavior

Every element of a website can have a subconscious effect on visitors. Dotting every I and crossing every T becomes…

Connor Brooke
March 31, 2014
Marketing

Social Combined with eCommerce Empowers Smaller Brands to Compete Globally

For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media,…

Alan Draper
March 30, 2014
Marketing

Best Experiential Marketing Campaign

Looking for some tips for creating the best experiential marketing campaign? The term ‘Marketing’ is incredibly broad. It encompasses a…

Jay Leonard
March 28, 2014
Marketing

Is Marketing Art or Science?

Fight to the Death or Beautiful Friendship? You’ve probably heard someone say at least once, “Marketing is an art!” If…

Connor Brooke
March 27, 2014
Marketing

The Six C’s of a Customer-Centric Marketing and Sales Pipeline

Just like Sales, Marketing is responsible for managing a predictable, reliable demand generation pipeline with a plan that ultimately produces…

Connor Brooke
March 26, 2014
Marketing

6 Principles of Viral Marketing

Using Social Media to Enhance Outreach With the emergence of social media and other networking sites, marketing has taken a…

Jay Leonard
March 24, 2014
Marketing

Going Green: How to Market Your Business as Ecologically Friendly

Public Opinion It's fairly apparent that as concerns about climate change continue to increase, consumers have begun to shop with…

Jay Leonard
March 21, 2014
Marketing

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