One of the most important decisions a marketer needs to make is segmentation – how to determine the essential differences…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
According to Ed Papazian, president of Media Dynamics, a consulting/publishing company, the average online video ad was double the price…
Marketing
Remember the days when phones were mainly used to make calls? Me neither. Now that mobile phones have texting, the…
Marketing
Over the past few years I have had the great fortune to meet and talk to some of the greatest…
Marketing
Photo:Madeline Ball As the digital space expands, so does its ability to break through limitations posed by borders – both…
Marketing
Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is missed opportunity data.…
Marketing
I have never been good at fishing and the times I tried to fish I never had much success. The…
Marketing
To succeed inbusiness, you must be able to understand your client's character. In many ways, you have to play the…
Marketing
Is your website or blog showcasing evergreen content? This content type possesses a more extended lifespan compared to the majority…
Marketing
Aspiration is the pinnacle that all experience-driven commerce strategies should strive for. Truly revolutionary content marketing speaks to who customers…
Marketing