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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

3 Reasons to Stop Thinking like a CFO and More like a CMO

As many of us run our businesses, we tend to think like CFOs, focused on financial measures, and statistics as…

Jay Leonard
April 25, 2018
Marketing

11 Common Misconceptions about Using Data in Marketing

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers,…

Connor Brooke
April 25, 2018
Marketing

5 Things Every SaaS Marketing Plan Needs

SaaS marketing is a nuanced and complicated process. Personally, I love it. In most cases, the user learns about, signs…

Jay Leonard
April 25, 2018
Marketing

5 Biggest Marketing Challenges and How to Solve Them

Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many businesses. Thankfully, the technologies…

Jay Leonard
April 25, 2018
Marketing

Why Should Your Customers Migrate to Your New Solution?

If - like many of the clients I work with - you are an established enterprise software company, it’s likely…

Alan Draper
April 24, 2018
Marketing

The Marketer’s Three Minute Guide to Data Visualization

Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one…

Connor Brooke
April 24, 2018
Marketing

Re-examining Marketing Practices in the Post-Cambridge Analytica World

The recent outrage over Cambridge Analytica’s use of Facebook data has put data-driven marketing teams in the hot seat. Many…

Connor Brooke
April 24, 2018
Marketing

On the Limits of Personalization

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at…

Alan Draper
April 24, 2018
Marketing

7 Cost-Effective And Powerful Ways To Market Your Business

There comes a time for every business where they need to reassess their marketing spend, and look at ways to…

Connor Brooke
April 23, 2018
Marketing

How to Get Up and Running With an ABM Pilot Program

One of the biggest hurdles holding organizations from starting ABM is uncertainty. Despite all of the empirical evidence, they’re uncertain…

James Spillane
April 23, 2018
Marketing

Top Strategies for Marketing to Millennial Women

As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With…

Alan Draper
April 23, 2018
Marketing

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