Sales promotions are ubiquitous, all-inclusive and ever present. Your customers cannot escape them. Nor would they want to. Who can…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
A recent report I came across this week shows that 76% of marketers do not use behavioral information in either…
Marketing
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in…
Marketing
Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but…
Marketing
The idea of modern marketing that focuses on people starts with empathy for your customers and buyers. It is based…
Marketing
Before the shift from the 20th to the 21st century, a movement started. This movement pushed for a user-centered approach,…
Marketing
More often than not, increasing spending on mobile technology can be seen as unacceptable expenses on the balance sheet of…
Marketing
An emerging truth about the world of digital transformation is the greater the increase in technology, the greater the need…
Marketing
Many companies are looking to perform a website redesign in the near future. However, many marketers feel like they are…
Marketing
In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including…
Marketing