Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10%…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out,…
Marketing
Preparation Precedes Performance The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists.…
Marketing
Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to…
Marketing
What do advertising technology and the popular cartoon Futurama share? At first, it seems like not much, but when you…
Marketing
The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For…
Marketing
I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as…
Marketing
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
Marketing
The anchoring effect in marketing plays on a weakness in our thinking, where we don't judge an option by its…
Marketing
A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers…
Marketing