It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
The anchoring effect in marketing plays on a weakness in our thinking, where we don't judge an option by its…
Marketing
A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers…
Marketing
A recent work assignment had me googling terms like “future of marketing.” A few links later, I was thoroughly down…
Marketing
Figuring out how to say something is often just as important as figuring out what to say in the first…
Marketing
I had the opportunity to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit…
Marketing
Marketing is sometimes a difficult task even without your audience constantly changing. Men and women have come a long way…
Marketing
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement…
Marketing
A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond…
Marketing
Images play a vital role in social media marketing. And there are enough data to support the notion. According to…
Marketing