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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Taylor Swift’s 1989 Campaign Is Marketing Perfection

Every two years, Taylor Swift releases a new album, and the world loses its mind. And it’s awesome, particularly from…

Jay Leonard
October 28, 2014
Marketing

Insight from Nielsen Shows Print Marketing As Far From Dead

It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are…

James Spillane
October 26, 2014
Marketing

9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success?…

James Spillane
October 23, 2014
Marketing

What’s The Hype Around ‘Hyper-Personalization’?

By now we have all heard the importance of personalization and how companies can cater their marketing efforts to the…

Alan Draper
October 23, 2014
Marketing

10 Evergreen Marketing Tips That Actually Work. No, Really!

Marketing – this one word can either make or break your business. The sooner you realize this, the better. Because…

James Spillane
October 21, 2014
Marketing

3 Ways to Craft an Effective Marketing Strategy for Your Business

Marketing is a word we hear all the time, but what really makes a marketing plan effective? If every company…

Alan Draper
October 17, 2014
Marketing

Four Campaigns With Influencer Marketing Done Right

Marketers have always preferred influence to drive brand affinity over other forms of paid media. Research findings point to the…

Jay Leonard
October 16, 2014
Marketing

Four Things you Need in Your 2015 Marketing Budget

With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our…

Jay Leonard
October 15, 2014
Marketing

Why Your 404 Page is Important and How to Make it Brilliant Instead of Boring

At some point in the life of your website, a visitor is going to stumble onto a 404 error page.…

Alan Draper
October 15, 2014
Marketing

The Truth About Marketing to Millennials (From a ’90s Kid)

Confession: I hate being called a “millennial.” Something about the term feels so juvenile, bringing to mind teenagers with loads…

Connor Brooke
October 14, 2014
Marketing

Four Steps To A Faster Print Advertising Workflow

The more people and steps involved in a workflow, the slower things get -- and the less time the studio…

Alan Draper
October 14, 2014
Marketing

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