According to an IBM survey of over 700 CMOs, one of the top four priorities this year is to “inject…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
One of my clients recently asked me a very interesting question. I share it here, as I am sure that…
Marketing
Don’t get caught out by risking a data breach. Protect the personal data you hold - and your business -…
Marketing
I enjoy discussing tactical marketing, but even the best marketing tactics won't work if your market fit is off or…
Marketing
As brands and marketers, the biggest lie we’ve told ourselves is that our customers actually want to hear from us.…
Marketing
Trade shows are a huge part of many manufacturers’ and distributors’ marketing budget, and there’s huge pressure to succeed at…
Marketing
As we finish the first quarter, it’s a great time to assess your marketing performance and plan for the future.…
Marketing
Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them…
Marketing
Marketing metrics and marketing analytics are the new buzzwords in digital. And, for good reason. Marketing metrics improve decision-making so…
Marketing
A lot of merchants and potential customers have a tough decision to make. Whether to go with the full service…
Marketing