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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Business-to-Person Marketing in the Business-to-Business Space: Does it Work?

The business-to-business (B2B) marketing community often claims that it's a harder market to work than the business-to-consumer (B2C) space. Personally,…

James Spillane
April 25, 2016
Marketing

B2B Influencer Marketing: 5 Tips on How to Work It, and Improve Your Market Share

Influencer marketing is not new. It is a relatively subtle but powerful form of marketing, and it is because of…

James Spillane
April 19, 2016
Marketing

Is Your Influencer Marketing Campaign Legal? Here’s How to Make Sure.

Regulators are cracking down on misleading influencer marketing campaigns. Here's how to keep your collaborations above board. Influencer marketing has…

Alan Draper
April 19, 2016
Marketing

An Overview of Data-Driven Marketing in 2016

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according…

James Spillane
April 16, 2016
Marketing

The Where, What & How to Getting Your EdTech Product Reviewed

Do you want to get the word out to more educators about your edtech product? Then, it’s a great idea…

Connor Brooke
April 16, 2016
Marketing

Emerging Marketing Trends for 2016

Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought…

Jay Leonard
April 16, 2016
Marketing

What to Do When Your A/B Test Doesn’t Win: The Essential Checklist

Unless you are an A/B testing and CRO expert, did you realize that most of your A/B test results won’t…

James Spillane
April 15, 2016
Marketing

What Is A Marketing Technology Stack?

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that…

Jay Leonard
April 15, 2016
Marketing

Why Every Advertiser and Agency Needs a Data Management Platform

With the proliferation of mobile devices in recent years, advertising has become increasingly complex. No longer can one assume that…

Connor Brooke
April 14, 2016
Marketing

How To Find the Right Influencers and Connect with Them

We stressed the importance of properly setting up a campaign for success in our latest blog post – but what’s…

Jay Leonard
April 13, 2016
Marketing

OptinMonster vs SumoMe vs ConvertPlug vs Thrive Leads

Why Email List Building? Did you know that your email list is the most valuable asset for your business? If…

Soumya Nair
April 12, 2016
Marketing

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