An essential component of a successful marketing engine is a core marketing strategy. Think of a marketing strategy as a…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Myth: The Sprint Backlog can't change during the Sprint The myth is that the Sprint Backlog is fixed during the…
Marketing
When a new business, big or small, starts trying to figure out what kind of customers they want to have,…
Marketing
Many B2B marketing organizations are investigating Account Based Marketing (ABM). But some don’t know how to get started. Overwhelmed by…
Marketing
In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close…
Marketing
Congratulations! You have finished your journey of creating buyer personas. Now you are done, right? Wrong. Just because you now…
Marketing
Everyone is entitled to a bad day. Whether you’re an IT specialist responding to a cyberattack or a postal carrier…
Marketing
Trying to track too many metrics has become common measurement mistake. “The biggest misconception is the perceived need to capture…
Marketing
We're collecting more and more data every day, through every channel. And many believe that such a vast amount of…
Marketing
Since the dawn of capitalist ventures, successful marketing has always used human psychology to its benefit. Early on, marketers made…
Marketing