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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

How to Orchestrate Account-Based Interactions Across Marketing & Sales

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating these interactions through multiple digital channels…

Connor Brooke
November 10, 2017
Marketing

SMS Marketing for Retail

Retailers are waking up to the huge potential that is SMS marketing. Retailers have been experiencing response rates that they…

Jay Leonard
November 9, 2017
Marketing

How Brands Can Take Advantage Of The Internet Meme Culture On Social Media

How should a piece on internet meme culture start? Like a college-grade paper with a Webster definition of the word…

Jay Leonard
November 9, 2017
Marketing

The Ultimate Cheat Sheet on Marketing Analytics

The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition.…

Jay Leonard
November 9, 2017
Marketing

3 Strategy-Altering Things You Can Learn from Your Metrics

It’s easy for your marketing department to get caught up in the day-to-day tasks that need to be done. Post…

James Spillane
November 9, 2017
Marketing

Stories Matter: Why Storytelling Is Important in Marketing

As a kid, I was pretty shy. I found it hard to make friends and often enjoyed being alone. But…

Jay Leonard
November 9, 2017
Marketing

7 EASY Ways To Market Your Business Today

If you run marketing for a small business, you should be doing some, if not all of these things… Every…

Jay Leonard
November 8, 2017
Marketing

The 5 Marketing Metrics that Calculate Customer Acquisition Cost

You know by now that your customer acquisition cost (CAC) is simply how much you spend to convert a lead…

Jay Leonard
November 8, 2017
Marketing

Predictions: The State of IoT In 2018

If marketers want to succeed in 2018, they need to begin planning now. We’ve all heard about the Internet of…

James Spillane
November 7, 2017
Marketing

How Influencers Think About FTC Disclosures

How do creators feel about Instagram’s new tool? This past June, Instagram announced that it would be rolling out “Paid…

Jay Leonard
November 7, 2017
Marketing

5 Tips for Incorporating Influencers into Your Customer Journey Maps

Many marketers associate November and December with incredible pressure to close as much business as possible before January 1. Too…

Alan Draper
November 6, 2017
Marketing

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