The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
I’m in the planning cycle for my fifth year of a 100% account-based marketing program at Plex. Since 2014, we've…
Marketing
“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told…
Marketing
Color is a very important part of branding. It’s often the first thing someone will remember about a brand and…
Marketing
I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies…
Marketing
Gathering marketing analytics and trend data is a pretty basic skill that all marketers should have. Standing out from the…
Marketing
Halloween may prompt more consumer spending than any other holiday except Christmas. Halloween spending will reach a record $9.1 billion…
Marketing
As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B…
Marketing
To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be…
Marketing
As a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can…
Marketing