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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Personalization: Why Does It Matter?

Personalization is on the tip of everyone’s tongues right now. Well maybe not everyone. Actually probably not 99% of the…

Connor Brooke
November 22, 2017
Marketing

8 Amazing Facts I’ve Learned About Marketing For 2018

It was almost a year ago that I wrote an article on 2017 Social Media trends but it feels like…

Alan Draper
November 20, 2017
Marketing

Spending Surplus: Maximize Your Remaining 2017 Marketing Budget Now

2017 is coming to a close, but it's not time to throw in the towel just yet. During this time…

Jay Leonard
November 19, 2017
Marketing

4 Checklists for Planning Your 2018 Influencer Marketing Campaigns

Few things crush influencer marketing campaign dreams faster than internal politics, mismatched expectations and unwelcome surprises around cost or other…

Jay Leonard
November 19, 2017
Marketing

Why Does Holiday Marketing Begin So Early?

Halloween was only days ago, and Thanksgiving is still some time away, but holiday advertising and marketing campaigns are in…

Connor Brooke
November 18, 2017
Marketing

How Netflix Reminds Us Of The Importance Of A/B Testing Culture

Just when you think we’ve hit the limit on A/B testing, another article comes out showing how important a good…

Alan Draper
November 17, 2017
Marketing

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained

Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way…

Jay Leonard
November 16, 2017
Marketing

How and Why to Keep Your Marketing ‘Invisibles’ Happy

You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers…

Jay Leonard
November 16, 2017
Marketing

Google AdWords Changes in 2018: 2017 Recap and Beyond

With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in…

Alan Draper
November 14, 2017
Marketing

How to Better Utilize Data and Analytics

Another study by PAN Communications highlights the ongoing struggle Marketing organizations face in measuring success. This study found that “76%…

Connor Brooke
November 14, 2017
Marketing

Top 5 Most Overwhelming Marketing Predictions for 2018

You clicked, didn’t you? Still, you might say you’re tired of marketing prediction articles, especially those that promise big insights…

Jay Leonard
November 11, 2017
Marketing

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