When planning any marketing plan or strategy, you need to have research to back up what you are doing planning and doing. This could come from your own experience, or from industry data.
For our weekly Marketing Fact Friday posts that we share on the ME Marketing Services social accounts, we keep up with what research is telling us about the marketing industry and its various branches (content, social media, advertising, email, etc.). We look for bits of research and statistics that are not your common stats you see everywhere. We like to find the lesser-published ones.
Here are 30 stats we’ve put together for you to consider when executing your marketing plan or strategy this year.
Social Media Statistics
Live video is becoming a vital tool for marketers, and 42% of them have already developed a strategy for Facebook Live. (Source: Sprout Social)
Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020. (Source: Sprout Social)
58% of people in the U.S. say they’ve become more interested in a brand after seeing it in Facebook Stories. (Source: Facebook)
Among the 1 billion monthly active Instagram users, 90% follow a business on the platform, suggesting that Instagram users are keen on hearing from and about brands. (Source: Sprout Social)
79% of Twitter users like to discover what’s new, making it the top platform for discovery. (Source: Sprout Social)
77% of weekly Pinners have discovered a new brand or product on the platform. (Source: Sprout Social)
75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms). (Source: Pinterest)
83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Source: Sprout Social)
LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads. (Source: Sprout Social)
84% of people with access to the internet use social media. (Source: Hootsuite)
90% of Americans between 18-29 use social media. (Source: Pew Research)
The average social media user has 8.3 different social accounts. This number lifts to 9.4 social accounts for people aged 16-24. (Source: Hootsuite)
60% of people say they’ve watched a video on Facebook, Twitter, Snapchat or Instagram in the last month. (Source: Global Web Index)
13% of social media users say that a “buy” button would increase their likelihood of purchasing on social. (Source: Global Web Index)
People are 26% more likely to view ads on Twitter than on any other leading platform. (Source: Sprout Social)
Global ad spend will reach $605 billion in 2020. This is a 4.2% increase from 2019. (Source: The Drum)
By 2020, businesses will spend $110 billion on digital advertising in the US. To put this statistic in context, businesses will spend more on digital advertising in the US in 2020 than on TV and print ads combined. It’s a powerful testament to the importance of digital advertising in the modern marketing mix. (Source: eMarketer)
Email Marketing Statistics
91% of shoppers want to hear from companies they do business with via email. (Source: Sleeknote)
40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (Source: HubSpot)
Welcome emails have an average open rate of 82%. (Source: GetResponse)
54% of all emails are classified as spam. (Source: Statista)
More than half of us even check our email before doing anything else online. (Source: OptinMonster)
Search Marketing Statistics
Calling is the most popular next action for many consumers running Google searches. (Source: LSA)
Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. (Source: Google)
43% of eCommerce traffic comes from organic Google searches. (Source: Wolfgang Digital)
Companies that blog get 55% more web traffic. (Source:WPForms)
Other Marketing Statistics
When asked about conversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. (Source: Drift)
90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. (Source: Dimensional Research)
Customer testimonials and case studies are considered the most effective content marketing tactics. (Source: B2B Content Marketing Trends Report)
Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. (Source: eMarketer)
How do you use marketing research and statistics in your marketing plans and strategies?
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