The LinkedIn character limit is officially confirmed!

Here’s everything you need to know about every customizable LinkedIn profile touchpoint.

The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.

Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” This quote applies to how you should develop your brand on LinkedIn. Less is more, as long as you tell your story.

I’ve outlined three key sections and their character limits for your personal LinkedIn account:

  • profile sections;
  • contact information;
  • messages;
  • content posting.

Each section includes a link to show you how to edit your customized information.

Please note: while some of these changes can be made from your mobile device, it’s best to use the Desktop experience to make your updates.

Let’s dive right in!

LinkedIn Character Limits You Must Know

  • Understand Character Limits: Knowing the specific character limits for various LinkedIn profile sections, including headlines (220 characters), summaries (2,600 characters), and posts (3,000 characters), is crucial for concise and impactful messaging.
  • Optimize Key Sections: Utilize the headline and summary sections to make a strong first impression, clearly stating your role, expertise, and what sets you apart. Keep descriptions focused on achievements and skills.
  • Engage with Concise Posts: With a 3,000 character limit for posts, start with an impactful opening, structure your content clearly, and conclude with a call to action to foster engagement.
  • Thought Leadership through Articles: LinkedIn articles allow for in-depth exploration of topics within a 110,000-character limit, perfect for establishing your expertise. Use clear subheadings and concise paragraphs to maintain reader interest.
  • Effective Group and Comment Participation: Engage in LinkedIn Groups and comments with brevity and substance, adhering to character limits (1,300 for group posts, 1,250 for comments) to contribute value without overwhelming readers.

35 LinkedIn Character Counts for Your Profile

Here is the LinkedIn character limit for different areas on your profile:

Key Sections of Your LinkedIn Profile

1. First name: 20 characters Last name: 40 characters. How to change how your name appears on your profile.

2. Former name: 50 characters (Guide: How to add your former/maiden/nickname).

3. Linkedin headline character limit: 220 characters. (Learn How to edit your headline).

4. Industry: LinkedIn predetermined all industry selections which cannot change. Here’s how to change your industry selection.

5. About (formerly Summary): 2,600 characters. Here’s how to edit the About section in your profile.

6. Featured: 100 characters per title and 500 characters per description. This is a relatively new section which enables you to share samples of your work, posts, articles, etc. Here’s how to edit the Featured section in your profile.

7. Experience: 100 characters per title and 2,000 characters per title’s description. Here’s how to add, edit, or remove a position in your profile.

8. Education: 150 characters per school name. Here’s how to add, edit, or remove education entries in your profile.

9. Volunteer experience: 100 characters per organization. How to add your volunteerism to your profile.

10. Skills & Endorsements: 80 characters per skill. How to add or remove skills in your profile.

11. Recommendations: 3,000 characters and spaces. More information on how to secure a recommendation for your profile.

12. Accomplishments: 100 characters per entry. How to add, edit, or remove accomplishments from your profile.

13. Interests: 1,000 characters and spaces. How to add, edit, or remove your interests from your profile

Contact Info LinkedIn Character Counts

14. Public Profile URL: 5 to 30 characters. How to edit your Public Profile URL on LinkedIn. It’s best to use your name in the URL.

15. Website URL: 256 characters. You can now display up to three website links in your profile.

16. Website anchor text: 30 characters An anchor text describes your actual website type if not already provided by LinkedIn. How to add or edit a website and anchor text to your profile.

17. Phone number: 25 characters. How to add and remove mobile phone numbers from your account.

18. Home or business address: 1,000 characters Note, this isn’t always necessary to include. How to add or edit your address on your profile.

19. Instant Messenger Accounts: 25 characters. How to edit your Instant Messenger accounts on LinkedIn.

Status Update LinkedIn Character Counts

20. LinkedIn Post character limit: 3000 characters

21. Post comment: 1,250 characters

Here’s how to post and share on your profile.

The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.

Gerry Moran

LinkedIn InMail Messaging Character Counts

22. InMail subject line: 200 characters

23. InMail body copy: 1,900 characters

Here’s how to write an InMail message.

Event Creation LinkedIn Character Counts

24. Event name: 75 characters

25. Event broadcast link: 1,024 characters

26. Event description: 5,000 characters

27. Event ticketing website: 1,024

Here’s how to create or manage an event.

Invitation Character Counts

28. Invitation to connect: 300. How to send a LinkedIn invite.

LinkedIn Group Posts LinkedIn Character Counts

29. Groups body copy: 1,300

30. Groups comments: 1,250

Here’s how to post content in LinkedIn Groups feeds.

Article (Pulse, LinkedIn Publishing Platform) Posts

31. Article title: 100

32. Article copy: 110,000

33. Article comment: 1,250

34. Article photo credit: 250

35. Article comment: 1,250

Here’s how to post Articles on the LinkedIn Publishing Platform.

LinkedIn Character Limit in Table Format

For those that like to check out the data all at once, here’s a table:

Section Character Limit
First name 20
Last name 40
Former name 50
Headline 220
Industry N/A (predefined)
About (Summary) 2,600
Featured Title 100
Featured Description 500
Experience Title 100
Experience Description 2,000
Education (School Name) 150
Volunteer Organization 100
Skills & Endorsements 80
Recommendations 3,000
Accomplishments 100
Interests 1,000
Public Profile URL 5 – 30
Website URL 256
Website Anchor Text 30
Phone Number 25
Address 1,000
Instant Messenger 25
Post 3,000
Post Comment 1,250
InMail Subject 200
InMail Body 1,900
Event Name 75
Event Broadcast Link 1,024
Event Description 5,000
Event Ticketing Website 1,024
Invitation to Connect 300
Group Body Copy 1,300
Group Comments 1,250
Article Title 100
Article Copy 110,000
Article Comment 1,250
Article Photo Credit 250

How to Use Character Space in Key Profile Sections Effectively

To make the most of LinkedIn’s character limits, it’s important to focus on clarity and impact, especially in key sections like the headline, summary, and experience.

  • Headline (220 characters): This is your chance to make a strong first impression. Use concise language to highlight your current role, expertise, or unique value proposition.
  • Summary (2,600 characters): This section is your personal pitch. Use it to tell your story, focusing on achievements, skills, and career aspirations. Despite the generous limit, it’s crucial to be concise and to the point.
  • Experience Descriptions (2,000 characters each): Detail your professional experiences, focusing on accomplishments and skills. Use bullet points for readability and to efficiently use the available space.

How to Craft Engaging Posts Within the Linkedin Character Limit

LinkedIn posts have a limit of 3,000 characters, offering a good amount of space to express ideas while still requiring concise writing.

  • Opening Impact (First 200 characters): Grab attention with a strong opening, as this is what appears in the feed before the “See more” prompt.
  • Main Content: Use the remaining space to delve into your topic. Structure your post with clear, concise sentences and paragraphs to keep the reader engaged.
  • Call to Action: Conclude with a question or a call to action to encourage engagement from your audience.

Optimizing LinkedIn Articles for Thought Leadership

LinkedIn Articles, with their 110,000-character limit, offer an excellent opportunity for in-depth exploration of topics, ideal for establishing thought leadership.

  • Introduction: Start with a compelling introduction that outlines the article’s value and what readers can expect.
  • Body: Use subheadings, bullet points, and short paragraphs to break down complex ideas and maintain reader interest.
  • Conclusion: Summarize the key takeaways and encourage readers to engage, share, or follow for more content.

Character Limit Best Practices for Groups and Comments

Participating in LinkedIn Groups and commenting on posts requires a balance of brevity and substance, given the character constraints.

  • Groups Posts (1,300 characters): Be concise and direct. Start with a clear point or question to engage group members.
  • Comments (1,250 characters): When commenting, be thoughtful and add value. Keep it relevant to the original post and avoid overly lengthy responses.

Final Thoughts

With great power, there must also come great responsibility” says the Peter Parker principle.

This recommendation suggests that even with all the space you can fill with the LinkedIn post character limit, be responsible, and use only what you need.

This way, you’ll make a better impression on the web.

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