Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.
by Gerry Moran - Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your…
by Gerry Moran - LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to…
by Gerry Moran - “Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question…
by Gerry Moran - The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint. The…
by Jay Leonard - It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your…
by Jay Leonard - While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky. Clients don’t want to see through messaging…
by Connor Brooke - Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a…
by Kane Pepi - Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps…
by Kane Pepi - At the end of the day, our marketing strategy depends on connecting with the reader with the best content to…
by Jay Leonard - Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me…
by Connor Brooke - Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein…
by Connor Brooke - Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales,…
by Connor Brooke - If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well,…
by Jay Leonard - If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of…
by Kane Pepi - Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’.…
by Jay Leonard - If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well,…
by Connor Brooke - The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way…
by Kane Pepi - The key to social selling success is fishing where the fish are. You might be fishing where the fish are,…
by Kane Pepi - Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer…
by Jay Leonard - Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content…
by Kane Pepi - If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving…
by Jay Leonard - The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push…
by Kane Pepi - Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped…
by Jay Leonard - If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily…
by Connor Brooke - You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s…
by Connor Brooke - Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee…
by Jay Leonard - Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over…
by Jay Leonard - Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you…
by Connor Brooke - Would you agree to go out on a date with someone who you did not know and called you out…
by Connor Brooke - My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want…
by Jay Leonard - If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a…
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