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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
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      • Bitcoin Blackjack Sites
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • CateCoin Price Prediction
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      • DogeBonk Price Prediction
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      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
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      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
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      • Azuki NFTs
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
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      • Buy Nikola Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
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      • Immediate Edge Review
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      • Prime Advantage Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
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      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
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      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
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      • Make Money With NFTs
      • Best Metaverse Coins
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      • Buy Axie Infinity
      • Buy Decentraland
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • Real Estate Investment Club Review
      • Identity 20XY Review
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      • Binance
      • Crypto.com
      • DraftKings
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
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      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
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    Digital & Social⟩Email Marketing

    7 Email Marketing Strategies and Tips for 2021

    author imageSumeet Anand Last updated: 8 April 2021
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    Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective.

    But, email marketing can get you much better results if you know how to do it right.

    In this post, you will learn seven of the most effective tips to create your 2021 email marketing strategy. These email marketing tips can help you run winning email marketing campaigns and get you much better results from your campaigns.

    Ready to learn more about these email marketing strategies?

    Here you go.

    1. Create Killer Subject Lines

    The first rule for running a successful email campaign is to write attention-grabbing subject lines. Subject lines have been and will continue to be the most important aspect of your email marketing strategy.

    Most people decide whether they want to open an email or not based solely on the subject lines. So, if your subject lines generate enough interest in your readers then their chances of opening your emails are higher.

    So, how can you create killer subject lines that get high open rates?

    Here are some tips to get you started:

    • Keep it short and simple
    • Make sure it conveys exactly what the email is about
    • Use humor in your subject lines to make it stand out
    • Make it controversial or shocking to generate curiosity
    • Personalize it to make it seem more important
    • Use questions to generate interest and get more opens

    Use these tips and create subject lines that get you higher email open rates.

    2. Personalize Your Emails

    When we talk about email marketing tips and strategies for 2021, email personalization is right at the top of the list. And, with the advancements in AI technology, it is more than possible to achieve mass email personalization at scale.

    So, how can you personalize your emails?

    Well, there are different types or levels of email personalization that you can opt for.

    The first and most common way to personalize emails is to add the receiver’s name in each email, even when you’re sending bulk emails. Most popular email marketing tools not only provide email templates, but are also capable of basic personalization like adding receiver names.

    So, use a good email template and choose the option to automatically add receiver names to all your emails.

    The next level of personalization comes from sending different emails to different subscribers, based on where they are in your sales funnel. AI is very useful for this as it can help you set triggers to send automated emails.

    So, as soon as someone subscribes to your newsletter, they get a welcome email. Or when someone leaves items in their cart, they get an abandoned cart email with a special discount. The possibilities are endless!

    Open rate
    Open rate

    Source: SuperOffice

    3. Keep it Short and Visual

    Do you go through long and lengthy emails in your inbox and read them word by word?

    No, right?

    Well, no one does. Even with the most important emails, people tend to skim if it is too text-heavy and wordy.

    So, if you want your subscribers to actually read your emails, then make them as easy to read as possible. One good way to do that is to use more visuals than text in your emails.

    And, if you do have to use text-based emails, then keep them short and well-structured. Use bullet points or short sentences and avoid long paragraphs.

    Basically, when creating an email, just think about whether you would read it if it were in your inbox.

    4. Optimize Your CTAs

    Some email marketing strategies do not change, whether it is 2021 or 2001. Optimizing your email CTAs is one such strategy that is evergreen.

    The goal of sending emails is to get the readers to click only our CTAs and perform the desired action. This action could simply be to read your latest article or to check out and buy your latest products or something else entirely.

    Irrespective of what your CTAs are asking your readers to do, they should get enough clicks for your email campaign to be a success.

    So, how can you get more clicks on your email CTAs?

    First, make sure that your CTAs are clearly visible and strategically placed within your email body. You do not necessarily need bright red buttons, but can simply add a link within your email body, at a place where it fits naturally.

    You should also try to use more contextual CTAs, instead of promotional ones. Instead of saying “buy now”, you can say “check out this cool new product” and place it somewhere in your email body.

    Basically, try to make your emails look relevant and useful, rather than promotional. And, use CTAs that fit naturally, but still are clearly visible.

    5. Write Compelling Preview Text

    One of the email marketing strategies that are often overlooked is writing compelling preview text for your emails.

    Preview text is usually the first line of an email that people can see in their inbox, without actually opening the email. This, sort of, gives a preview of what you can expect to be in the email when you open it.

    Preview text is important because it can affect a person’s decision on whether to open an email or not. It gives a sneak peek into the email content and whether it is relevant for them or not.

    So, make sure that you use the preview text to make it compelling enough for your subscribers to open your emails. Make it short and relevant, and convey the most important piece of information through it.

    6. Follow Up, But Don’t Spam

    A lot of times, people miss out on emails because their inboxes are flooded with them. So, if someone does not open your first email, you can always send a follow-up email with a different subject line.

    The idea is to try again and see if this new subject line gets you an open. Also, in case someone simply missed your first email, sending a second one gives you another chance to reach out to them.

    However, you should not send too many follow-up emails and spam people’s inboxes. If someone does not open or respond to your emails two or three times, then it is time to move on.

    It is a waste of time for you to keep trying to reach out to someone who does not find your emails relevant. Moreover, it annoys people and spams their inbox, which is bad for your brand’s reputation.

    So, send one or two follow-up emails, but not any more than that. Don’t be an inbox clogger, as no one likes that.

    7. Create Mobile-Friendly Emails

    One of the most important email marketing tips for 2021 is to create emails that can be read from any device.

    Most people like to read their emails on the go, from their mobile phones or tablets. So, when designing your email campaigns, always make sure that you use mobile-responsive good email templates.

    Do not use large images that do not render well or take time to load on mobile devices. Keep your sentences short and crisp, so that they are easy to read even on a phone.

    Basically, make sure that your emails appear just as well on a mobile phone, as they do on a personal computer.

    Good email template
    Good email template

    Source: Freshworks

    What Next?

    These are some of the best email marketing strategies and tips for you to try in 2021. Use these to run successful email campaigns and get the most out of your email marketing efforts.

    So, what are you waiting for?

    Get started on your next email marketing campaign and don’t forget to use these tips to your advantage. All the best!

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      This article was written for Business 2 Community by Sumeet Anand.
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    author image

    Author: Sumeet Anand

    Follow @Sumeetanand143

    Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. 

    … View full profile ›


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