Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective.
But, email marketing can get you much better results if you know how to do it right.
In this post, you will learn seven of the most effective tips to create your 2021 email marketing strategy. These email marketing tips can help you run winning email marketing campaigns and get you much better results from your campaigns.
Ready to learn more about these email marketing strategies?
Here you go.
1. Create Killer Subject Lines
The first rule for running a successful email campaign is to write attention-grabbing subject lines. Subject lines have been and will continue to be the most important aspect of your email marketing strategy.
Most people decide whether they want to open an email or not based solely on the subject lines. So, if your subject lines generate enough interest in your readers then their chances of opening your emails are higher.
So, how can you create killer subject lines that get high open rates?
Here are some tips to get you started:
- Keep it short and simple
- Make sure it conveys exactly what the email is about
- Use humor in your subject lines to make it stand out
- Make it controversial or shocking to generate curiosity
- Personalize it to make it seem more important
- Use questions to generate interest and get more opens
Use these tips and create subject lines that get you higher email open rates.
2. Personalize Your Emails
When we talk about email marketing tips and strategies for 2021, email personalization is right at the top of the list. And, with the advancements in AI technology, it is more than possible to achieve mass email personalization at scale.
So, how can you personalize your emails?
Well, there are different types or levels of email personalization that you can opt for.
The first and most common way to personalize emails is to add the receiver’s name in each email, even when you’re sending bulk emails. Most popular email marketing tools not only provide email templates, but are also capable of basic personalization like adding receiver names.
So, use a good email template and choose the option to automatically add receiver names to all your emails.
The next level of personalization comes from sending different emails to different subscribers, based on where they are in your sales funnel. AI is very useful for this as it can help you set triggers to send automated emails.
So, as soon as someone subscribes to your newsletter, they get a welcome email. Or when someone leaves items in their cart, they get an abandoned cart email with a special discount. The possibilities are endless!
- Open rate
Source: SuperOffice
3. Keep it Short and Visual
Do you go through long and lengthy emails in your inbox and read them word by word?
No, right?
Well, no one does. Even with the most important emails, people tend to skim if it is too text-heavy and wordy.
So, if you want your subscribers to actually read your emails, then make them as easy to read as possible. One good way to do that is to use more visuals than text in your emails.
And, if you do have to use text-based emails, then keep them short and well-structured. Use bullet points or short sentences and avoid long paragraphs.
Basically, when creating an email, just think about whether you would read it if it were in your inbox.
4. Optimize Your CTAs
Some email marketing strategies do not change, whether it is 2021 or 2001. Optimizing your email CTAs is one such strategy that is evergreen.
The goal of sending emails is to get the readers to click only our CTAs and perform the desired action. This action could simply be to read your latest article or to check out and buy your latest products or something else entirely.
Irrespective of what your CTAs are asking your readers to do, they should get enough clicks for your email campaign to be a success.
So, how can you get more clicks on your email CTAs?
First, make sure that your CTAs are clearly visible and strategically placed within your email body. You do not necessarily need bright red buttons, but can simply add a link within your email body, at a place where it fits naturally.
You should also try to use more contextual CTAs, instead of promotional ones. Instead of saying “buy now”, you can say “check out this cool new product” and place it somewhere in your email body.
Basically, try to make your emails look relevant and useful, rather than promotional. And, use CTAs that fit naturally, but still are clearly visible.
5. Write Compelling Preview Text
One of the email marketing strategies that are often overlooked is writing compelling preview text for your emails.
Preview text is usually the first line of an email that people can see in their inbox, without actually opening the email. This, sort of, gives a preview of what you can expect to be in the email when you open it.
Preview text is important because it can affect a person’s decision on whether to open an email or not. It gives a sneak peek into the email content and whether it is relevant for them or not.
So, make sure that you use the preview text to make it compelling enough for your subscribers to open your emails. Make it short and relevant, and convey the most important piece of information through it.
6. Follow Up, But Don’t Spam
A lot of times, people miss out on emails because their inboxes are flooded with them. So, if someone does not open your first email, you can always send a follow-up email with a different subject line.
The idea is to try again and see if this new subject line gets you an open. Also, in case someone simply missed your first email, sending a second one gives you another chance to reach out to them.
However, you should not send too many follow-up emails and spam people’s inboxes. If someone does not open or respond to your emails two or three times, then it is time to move on.
It is a waste of time for you to keep trying to reach out to someone who does not find your emails relevant. Moreover, it annoys people and spams their inbox, which is bad for your brand’s reputation.
So, send one or two follow-up emails, but not any more than that. Don’t be an inbox clogger, as no one likes that.
7. Create Mobile-Friendly Emails
One of the most important email marketing tips for 2021 is to create emails that can be read from any device.
Most people like to read their emails on the go, from their mobile phones or tablets. So, when designing your email campaigns, always make sure that you use mobile-responsive good email templates.
Do not use large images that do not render well or take time to load on mobile devices. Keep your sentences short and crisp, so that they are easy to read even on a phone.
Basically, make sure that your emails appear just as well on a mobile phone, as they do on a personal computer.
- Good email template
Source: Freshworks
What Next?
These are some of the best email marketing strategies and tips for you to try in 2021. Use these to run successful email campaigns and get the most out of your email marketing efforts.
So, what are you waiting for?
Get started on your next email marketing campaign and don’t forget to use these tips to your advantage. All the best!
Read more:
- Are Rollup Services Killing Email Marketing?
- Best Email Marketing Software – 10 Best Email Marketing Services for your Business
This article was written for Business 2 Community by Sumeet Anand.
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