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What We Have Over Here is a Failure to Communicate

The whole Netflix issue clearly shows what can go wrong when a company fails to communicate with its customers. The…

Jay Leonard
October 4, 2011
Business Articles

The Secret Video Games Hidden in Microsoft Office

As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…

Jay Leonard
October 1, 2011
Business Articles

Swatch Netnography: A Look at Consumer Sentiment in Social Media

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However,…

Alan Draper
September 26, 2011
Business Articles

The Benefits of Using Foursquare

Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…

Jay Leonard
September 23, 2011
Business Articles

Social Advertising Has A Place In A PR Strategy

Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool…

Connor Brooke
September 16, 2011
Business Articles

The 11 Twitter Tools and Apps I Use Every Day in 2011

The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of…

Alan Draper
September 14, 2011
Business Articles

Top 100 Loyalty Leaders for 2011

Bottom Line: Beauty Trumps Technology, Retail Shines, and Amazon Pares Down Apple as Consumers Seek Emotional & Social Connections with…

Connor Brooke
September 13, 2011
Business Articles

What Google’s Acquisition of Zagat Means for Your Small Business

Have you heard the news? Google just bought Zagat! It’s an undeniable signal that local marketing is becoming more and…

Connor Brooke
September 9, 2011
Business Articles

Should Schools Be Teaching Social Media?

Why are schools reluctant to embrace social media? When we hear anything about schools and social media, it’s almost always…

Renee DeCoskey
August 18, 2011
Business Articles

The Rise of QR Codes (Infographic)

Much thanks to Sujay Maheshwari of Queaar, a QR Code Solution Provider for providing the following! Author: Dan Verhaeghe is…

Connor Brooke
August 16, 2011
Business Articles

Social Media Meets Network Television: America’s Got Talent YouTube Special

It isn’t often that adversarial media channels come together in cross-promotion, yet that is exactly what happened this August and…

James Spillane
August 12, 2011
Business Articles

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