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Traackr, Social Media Influence And Value For Brands

Influencer identification and tracking tool Traackr didn’t feature in our social media influencers report so we thought it would be…

Jay Leonard
February 3, 2011
Business Articles

The 10 Best Corporate Blogs In The World

My reaction to most company blogs: “Blah, Blah and Double Blah!” I recently taught a class on corporate blogging at…

Connor Brooke
February 3, 2011
Business Articles

The Steve Jobs Social Media Effect: What is the Impact of Celebrity CEOs

Steve Jobs’ medical leave of absence has the market asking hard questions:  1) Exactly how dire is Jobs’ health; and…

Frank Strong
February 1, 2011
Business Articles

The Incredible Hulk of Inbound Marketing vs. the Yellow Pages

It’s been known for over 10 years that the yellow page industry is facing the path of the dodo bird.…

James Spillane
December 6, 2010
Business Articles

The DOs and DON’Ts of Participating in an Online Event Community

An online community for your event or meeting helps exhibitors, sponsors, speakers and attendees get engaged with an event and…

Jay Leonard
October 29, 2010
Business Articles

See No Evil. Hear No Evil. Do No Evil: The Monkey’s Marketing Lesson

See no evil, hear no evil, do no evil. The three monkeys had it right in describing the 3 learning…

Alan Draper
September 14, 2010
Business Articles

Top 10 Tips to Integrate Traditional PR & Digital Marketing

As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated…

Alan Draper
August 26, 2010
Business Articles

Tweets for a Cause Helps Support Susan G. Komen (Atlanta)

In early May 2009, a collaboration of Twitter users called Tweets for a Cause (TFAC) generated more than 11,000 Website…

Joseph Billions
June 16, 2010
Business Articles

Why Lead Generation Fails: 6 Mistakes Marketers Make that Kill the Sale

Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships—where…

James Spillane
June 8, 2010
Business Articles

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James Spillane
April 30, 2010
Business Articles

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