A recent study of global CMOs by IBM pointed to three key marketing challenges that seemed universal: Delivering value to…
Branding
Branding
Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.
I have been hearing a lot of talk lately about building a personal brand and have been mulling about how…
Branding
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical…
Branding
Many people believe Labor Day is only for those who currently have a job – but as a job seeker,…
Branding
If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.…
Branding
The NFL’s preseason began on Thursday, which means we’re only a few weeks away from football season. And in my…
Branding
By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride)…
Branding
I’ve always been a huge fan of roller coasters. Ever since I was a small child, I have loved the…
Branding
Selling naming rights are very common these days, but many businesses aren’t too sure about their worth. Getting a better…
Branding
If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the…
Branding